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BENGALURU, India, Feb. 15, 2021 /PRNewswire=KYODO JBN/ --

- - Sonata celebrates 4 years of its 'Platformation' strategy as it becomes a

major success mantra for itself & customers looking to go Digital

Sonata Software, a global IT services and technology solutions company, has

announced that its unique trade-marked 'Platformation(TM)' strategy for Digital

Transformation is seeing substantial upturn globally amongst its customers.

March 2021 will mark 4 years since Sonata announced its proprietary approach to

digital transformation & christened it 'Platformation(TM)' and the company is

now in celebratory mode as it has become a major success mantra for itself &

customers looking to go Digital. The concept of 'Platformation(TM)' has gone

from strength to strength and has today become even more relevant in the post

pandemic world paving the way for Sonata's strong growth, as of its customers.

    "We are extremely proud to be celebrating the completion of 4 years of

Platformation(TM), Sonata's unique and revolutionary approach to help incumbent

businesses achieve their digital transformation mandates," said Srikar Reddy,

MD & CEO of Sonata Software. "Sonata leverages the power of platforms to help

clients create & implement platform based business models. By combining

engineering excellence with industry experience, niche horizontal expertise,

platform assets & IPs - Sonata helps build open, connected, intelligent and

scalable platforms that form the core of modern digital businesses today.

Sonata has also created reference platform business models for various

industries it specialises in, like retail, consumer goods, distribution,

manufacturing, agri-business, utility service industry, using the best in class

platform models."

     "We have now taken our Platformation(TM) approach across all our service

lines, be it Cloud Transformation, Data & Analytics, AI/ML, Platform

engineering, ERP/Dynamics services, PlatformationTM consulting services across

the value chain, helping us future proof our client's digital investments while

being flexible at delivering to evolving needs of their business. Even with our

IP's we have followed a PlatformationTM approach, making it much faster &

easier for our clients," added Srikar Reddy.

    Sonata has come to be the digital transformation partner of choice for many

global giants. Said Pantalu Avasarla, VP -Technology Daymark Systems (Division

of CMC Group), "Sonata is and has been a key platform engineering partner in

creating and rolling out the platform through the engineering expertise,

process and tools,". Similar sentiments expressed by Daniel Volk, SVP & CIO of

Crawford (Largest publicly listed independent provider of insurance Claims

management & outsourcing solutions) has this to say "Sonata has helped us in

this digital journey, building the Digital First notice of Loss (FNOL) platform

using their PlatformationTM approach to drive the solutioning of an open,

connected, intelligent and scalable platforms." Another champion for Sonata is

Alfred Muthunathan, CIO of CPL Aromas (UK based home to some of the world's

largest perfumers across 100 countries) who said "Sonata has been a strategic

partner to us & has helped us in our journey by stabilising our key business

systems along with digital transformation based on Platformation(TM)".

    To ensure end to end transformation of talent in the organisation aligned

to Platformation(TM), Sonata has continued to invest in forming new roles-

digital strategists, digital architects, digital delivery managers & digital

client partners who live and breathe PlatformationTM. It has also set up a

unified engineer program to create full stack engineers. Not surprisingly,

Madhavi Srinivas, CHRO, Sonata Software said, "The single most common reason

given by prospective employees looking to join us is opportunity to learn and

work on Platformation(TM), they find it cool."

    On what to expect going forward, Srikar Reddy concluded by saying, "While

frameworks and concepts evolve all the time, when we thought through the

Platformation(TM) framework, we were looking at how we can help our clients

transform with assurance, with effectiveness and with speed, so they are not

getting into issues with compatibility when new options emerge. The last 4

years have been testimony to it. We now are more convinced than ever that

Platformation(TM) as a unique concept to achieve successful digital

transformation is more than proven. A lot of effort has gone in the last 4

years across the value chain to conceptualise, design, deliver and create

talent. The endorsement we have obtained from clients, partners and analysts

makes us confident that we should double up on our investments and application

of the concept. Our designs and approach have stood the test of time and that

is one prime reason why our customers see value. Customers looking to get to

market with speed can do so using our cutting edge IP's in record time and

build other components as business evolves."

    About Sonata Software [https://www.sonata-software.com/about-us]

    Logo : https://mma.prnewswire.com/media/1099278/Sonata_Software_Logo.jpg

    Source: Sonata Software