AsiaNet  88090

PARIS, Feb. 16, 2021 /PRNewswire=KYODO JBN/ --

Alexander McQueen and Vestiaire Collective are pleased to announce a pioneering

collaboration aimed at empowering a move towards circular practices. Supported

by innovative technology, the collaboration marks the launch of Vestiaire

Collective's new 'Brand Approved' programme and reinforces Alexander McQueen's

growing commitment to the durability of luxury fashion.

A select group of clients will be contacted by a sales representative at

Alexander McQueen. Any pieces the clients wish to sell will be assessed and if

eligible assigned a buy-back price. Once the pieces are received and

authenticated by Alexander McQueen, the client will be issued with a credit

note with which they will immediately be able to purchase new items from

specified Alexander McQueen stores. Once processed by Vestiaire Collective the

pieces will carry an external NFC tag giving prospective new buyers access to

information confirming the authenticity of the piece. The pieces will be

available to purchase on a dedicated 'Brand Approved' page on the Vestiaire

Collective app and site.

Known for its impeccable craftsmanship and creation of uniquely beautiful

garments, Alexander McQueen's collections are designed to stand the test of

time. Both McQueen and Vestiaire Collective are committed to facilitating a

move towards sustainability in the fashion industry and in consumer behaviour

more broadly.  

Emmanuel Gintzburger, CEO Alexander McQueen comments: "Alexander McQueen is

committed to a move towards circular practice, both in the design studio and in

the development of new business models. We are delighted to be the first house

in the world to collaborate with Vestiaire Collective on its Brand Approved

programme and to give beautifully crafted pieces a new story. We are confident

that our customers will be equally excited to take part in an initiative that

challenges a linear economy and sets a new and more sustainable standard for

the future. We hope many houses will follow because to have impact-at-scale, we

need to act collectively."

Fanny Moizant, Vestiaire Collective Co-founder and President comments: "There

is an urgent need to address the way we currently produce and consume fashion.

Vestiaire Collective's 'Brand Approved' programme offers a sustainable

solution, reinforcing the importance of durability, whilst empowering

first-hand fashion players to disrupt their linear business models and embrace

circularity. We are incredibly excited to launch the new service in

collaboration with the prestigious house of Alexander McQueen, driving a shared

mission to embed circularity at the heart of the fashion ecosystem".  

This collaboration represents an exciting merging of compatible values and

emphasises the importance of offering a more considered buying philosophy.

To discover the collaboration you can download the Vestiaire Collective App or

visit vestiairecollective.com from 16th February 2021.  

Photo -

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Source: Alexander McQueen and Vestiaire Collective