PR88128

NEW DELHI, Feb. 18, 2021 /PRNewswire=KYODO JBN/ --

- Inclusion of state clusters allows media buyers and sellers to understand

multi-platform audiences beyond country level

Comscore today announced the addition of new state clusters to its digital

audience measurement suite in India. The introduction of the new clusters

allows subscribers of Comscore's digital audience measurement solutions to

expand their access to gain a deeper understanding of digital audiences based

on location within India.

The release of state clusters unlocks new opportunities for publishers,

advertisers and agencies, with users now having the ability to segment

consumers based on their location in 16 states across India. As a result,

subscribers will be able to tailor their audience insights to match the

customer locations a brand or product aims to reach.

"We are delighted to be bringing this new capability to our digital audience

measurement suite in India" said Kedar Gavane, Senior Vice President for APAC

at Comscore. "When planning for a market as diverse and large as India, the

more granular data you can have the better. With over 70,000 newspapers for

example, India's consumers are spoilt for choice and advertisers need to

understand where their audience sits in the vast media landscape. These new

clusters will afford our clients the insights they need to make informed

decisions in their planning."

For more information about Comscore's digital audience measurement suite and

these new audience clusters available now please contact us.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and

evaluating media across platforms. With a data footprint that combines digital,

linear TV, over-the-top and theatrical viewership intelligence with advanced

audience insights, Comscore allows media buyers and sellers to quantify their

multiscreen behaviour and make business decisions with confidence. A proven

leader in measuring digital and set-top box audiences and advertising at scale,

Comscore is the industry's emerging, third-party source for reliable and

comprehensive cross-platform measurement. To learn more about Comscore, please

visit Comscore.com.

Logo - https://mma.prnewswire.com/media/327730/comScore_Logo.jpg  

SOURCE  Comscore

CONTACT: Neil Ripley, Comscore, Inc., (646) 746-0579, press@comscore.com