AsiaNet  88180

MEDAN, Indonesia, Feb. 23, 2021 /PRNewswire=KYODO JBN/ --

In a policy announcement on Saturday (20/02), Indonesia's Minister of Tourism

and Creative Economy, Sandiaga Salahuddin Uno, encouraged the public to "get

behind the new #BeliKreatifDanauToba movement" (BKDT) with pride in Indonesia

and Lake Toba products.

PHOTO - https://mma.prnewswire.com/media/1441882/Sandiaga_Salahuddin_Uno.jpg

The Minister announced the new policy alongside a series of guidelines by the

Coordinating Maritime Affairs and Investment Minister Luhut Binsar Pandjaitan;

the Governor of the Bank Indonesia Perry Warjiyo; Minister of Finance Sri

Mulyani Indrawati; Minister of Communications and Information Johny Gerard

Plate, and the Vice Minister of Tourism and Creative Economy Angela

Tanoesoedibjo from Balige North Sumatra; and the Regent of Dairi Regency Eddy

Keleng Ate Berutu.

Leading by example, Sandiaga launched the new Beli Kreatif Danau Toba policy at

Debang Resort, Dairi, North Sumatra in a traditional songket Tapak Catur with

Ulos Simalungun motif by local fashion designer, Irsan.

"I came directly from Dairi Regency wearing my traditional Tapak Catur songket

clothes specifically to express my appreciation to this incredibly creative

designer and to demonstrate my wholehearted support for the Beli Kreatif Danau

Toba movement. This outfit is one of the many examples of local Toba products

that have been transformed into one of Indonesian's exclusive economic

products," said the Minister for Tourism and Creative Economy, Mr Sandiaga

Salahuddin Uno.

#BeliKreatifDanauToba (BKDT)

The BKDT movement consists of two main programs:

Providing support to local Toba-based businesses through up-skilling

To improve marketability through "to market assistance", helping artisans

expand domestic sales or export volume to increase turnover and employment.

To ensure the central BKDT policy's success, MOTCE has prepared three

strategies: innovation, adaptation, and collaboration to stimulate the tourism

and creative economy sector in Indonesia.

Commenting on MoTCE's support of the central government's policy, Minister Uno,

said "The three strategies and series of programs are designed to help

facilitate the growth of Lake Toba's 5,700 creative economy artisanal

businesses in North Sumatra."

He added, "In addition, as a grassroots campaign for the country, each has been

designed with collaboration in mind between ministries, local governments,

marketplaces, MSE communities, and creative economy actors so we can all play

our part and show our support for Indonesia's development."

In line with the Bangga Buatan Indonesia (BBI) National Movement, launched by

the President in 2020, MOTCE has also introduced the Beli Kreatif Lokal

(purchase innovative local products) campaign. The new policy will provide

market support and assistance to artisans in the fashion, crafts, and culinary

subsectors in the Jabodetabek area.

In 2021, MOTCE will expand the BBI national movement derivative program to

facilitate Indonesian artisans' growth in North Sumatra under the BKDT program.

In addition, MOTCE will also promote Lake Toba as a 'Super Priority

Destination', with development to be monitored by President Joko Widodo.

"Through this program, the MOTCE wants to encourage a sense of pride in the

purchase and use of local products from North Sumatra among the public so that

we can actively take part in national economic recovery," Sandiaga explained.

Source: Indonesian Ministry of Tourism and Creative Economy

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   Caption: Indonesia's Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno,

during the Launch of Beli Kreatif Danau Toba at Debang Resort, Dairi, North

Sumatra on Saturday (20/2/2021).