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PARIS, Feb. 22, 2021 /PRNewswire=KYODO JBN/ --

Moet Hennessy, the world leader in luxury wines and spirits is pleased to

announce a partnership with Shawn JAY-Z Carter through the acquisition of a 50%

stake in Armand de Brignac, a leader in prestige champagne. The partnership

reflects a shared vision between Moet Hennessy and Shawn JAY-Z Carter for the

future of this iconic Maison.

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With its striking look and natural appeal to a global and diverse luxury

consumer, Armand de Brignac has brought unprecedented innovation and energy to

the Champagne category since 2006. It has been a worldwide success with a

strong presence in North America, Asia, and Europe, and over 500 000 bottles

sold in 2019, in particular with an outstanding position in the high energy

channels.

“For years we have been following the fantastic success of Armand de Brignac

and admiring their ability to challenge some of the rules of the Champagne

category. Often referred to as “Ace of Spades”, Armand de Brignac breaks

barriers and reflects contemporary luxury, while preserving the traditions of

the Champagne terroirs. Today, we are incredibly proud to be partnering with

them and believe that the combination of our Champagne experience and

international network coupled with Shawn JAY-Z Carter’s vision, the strength of

the Armand de Brignac brand and quality of its range of prestige cuvees will

allow us to take the business to new heights across the world”, says Philippe

Schaus, President & CEO of Moet Hennessy.

“I’m proud to welcome the Arnault family into ours through this partnership

that began with Alexandre Arnault and continued with his father Bernard Arnault

and Philippe Schaus, at my home in Los Angeles. It is a partnership that has

felt familiar the entire time. We are confident that the sheer power of the

Moet Hennessy global distribution framework, its unparalleled portfolio

strength and its long-established track record of excellence in developing

luxury brands will give Armand de Brignac the commercial power it needs to grow

and flourish even further,” says Shawn JAY-Z Carter.

The partnership will be anchored in the acquisition of a 50% stake in Armand de

Brignac by Moet Hennessy as well as in a global distribution agreement. The

50%-50% structure is an essential element of this alliance and ensures that

each of the two partners wants to bring its strengths and expertise.

Press Contact:

Moet Hennessy

Jean-Christophe Laizeau

Email jclaizeau@moethennessy.com

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Source: Moet Hennessy