Los Angeles Lakers Name Hyperice Official Recovery Technology Sponsor
AsiaNet 88169
EL SEGUNDO, Calif. and IRVINE, Calif., Feb. 23, 2021 /PRNewswire=KYODO JBN/ --
-- First NBA Team Deal Returns the Recovery Technology Leader to its Southern
California Roots
The Los Angeles Lakers and Hyperice(
) announced today a multi-season sponsorship agreement that names Hyperice the
Official Recovery Technology Sponsor of the team. The sponsorship marks the
first with an individual NBA team, and further amplifies Hyperice's landmark
global NBA league partnership(
) signed in July 2020.
Photo -
https://mma.prnewswire.com/media/1441695/LALAKERS_Hyperice_volt_plus.jpg
Logo - https://mma.prnewswire.com/media/1441696/LALAKERS_Hyperice_logo.jpg
Logo -
https://mma.prnewswire.com/media/1441756/LALAKERS_Hyperice_court_logo.jpg
Hyperice, the industry leader in recovery technology and pioneer of percussion,
vibration, dynamic air compression and thermal technology, will provide the
team with the full suite of Hyperice devices and technologies to optimize
performance and accelerate recovery. The players will also be equipped with
Hypervolt Plus percussion massager and Venom thermal and vibration lines
courtside during games, in addition to customized HyperTanks at the UCLA Health
Training Center.
"I have been a die-hard Lakers fan as long as I can remember. When I started
Hyperice, I sought out Lakers players and training staff to validate our
technology early in the product testing and development phases," said Anthony
Katz, Founder and President of Hyperice. "Some of those products, and their
future iterations, would go on to become industry changing and brand defining.
After working with the team for nine years, we are proud to make our
sponsorship official with the premier franchise in the NBA."
"We are excited to be the first NBA team to be officially sponsored by
Hyperice," said Lakers President of Business Operations, Tim Harris. "We are
committed to giving our players access to the best tools and technology to help
optimize their performance and recovery. Hyperice is the industry leader in
this technology and we are thrilled to be able to provide our team with the
latest and most advanced devices and equipment at both the UCLA Health Training
Center and courtside at our games."
"Similar to the Lakers, Hyperice innovates at a pace that far exceeds the
competition and I'm thrilled that the Lakers are the first NBA team on their
roster," said Anthony Davis, Hyperice Investor.
About Hyperice
Hyperice is an Inc. 500 global recovery and movement enhancement technology
company specializing in vibration, percussion and thermal technology.
Hyperice's technology is used by the world's most elite athletes in
professional and collegiate training rooms, as well as rehabilitation
facilities and fitness facilities globally. Hyperice has applied its technology
and know-how to industries such as fitness, esports, healthcare, massage, and
workplace wellness. In March 2020, Hyperice acquired Normatec, innovators of
cutting-edge dynamic compression systems, and in December 2020 acquired
RecoverX, pioneers of intelligent thermal technologies, to deliver world-class
performance and wellness solutions. For more information, visit
www.hyperice.com.
Media Contacts:
Hyperice
Ross Fenton, Jack Taylor PR
+1 415-722-3489
ross@jacktaylorpr.com
Los Angeles Lakers
Will Patterson
+1 310-426-6009
wpatterson@la-lakers.com
SOURCE: Hyperice; Los Angeles Lakers
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