PR88239

RESTON, Va., Feb. 25, 2021 /PRNewswire=KYODO JBN/ --

-- Continuing global expansion of Comscore's cross-platform measurement powered

by Samba TV's first-party connected TV data in APAC region

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and

evaluating media across platforms, today announced the expansion of its TV

measurement footprint to Australia, driven by its partnership with Samba TV,

the leading global provider of omniscreen advertising data and audience

analytics. The new connected TV (CTV) measurement solution, launched last year

in select European markets, has now reached this key market in the Asia-Pacific

(APAC) region.

"We are delighted to be extending our TV measurement capabilities to

Australia," said Bill Livek, CEO, Comscore. "As a leader in TV measurement in

the U.S., we are in a unique position to harness our valuable data capabilities

in partnership with Samba TV and create an unmatched measurement offer – across

platforms and around the world."

Comscore's cross-platform smart TV measurement capabilities will enable

advertisers in Australia to understand how to reach valuable audiences. Clients

will be able to evaluate the impact of their advertising and its effectiveness

at driving key outcomes. The new capabilities will also allow advertisers to

access brand level competitive advertising insights as well as overall category

insights, to understand the media landscape in Australia and APAC.

"Australia enjoys the largest per capita digital media spend in the world. As

the media landscape and consumption patterns evolve faster than ever, it is

imperative to add CTV measurement as a source of truth to the media industry in

Australia," said Samba TV Co-founder and CEO Ashwin Navin. "We are excited to

leverage our massive, global scale of smart TV data to augment the capabilities

of leading measurement companies like Comscore to address the complexity of

today's media landscape in Australia and APAC."

As a result of this partnership, notable clients have already commenced new TV

measurement projects in Europe and now Australia. Comscore and Samba TV plan to

continue expansion into additional regions throughout 2021.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and

evaluating media across platforms. With a data footprint that combines digital,

linear TV, over-the-top and theatrical viewership intelligence with advanced

audience insights, Comscore allows media buyers and sellers to quantify their

multiscreen behavior and make business decisions with confidence. A proven

leader in measuring digital and TV audiences and advertising at scale, Comscore

is the industry's emerging, third-party source for reliable and comprehensive

cross-platform measurement.

About Samba TV

Samba TV enables the next generation TV experience powered by its first-party

data, helping viewers engage with relevant media and empowering brand marketers

to quantify that engagement. Samba TV's insights are built on the world's most

comprehensive source of real-time viewership data across broadcast, cable,

over-the-top, and digital media. Invented in 2011, Samba TV's ACR is integrated

at the chipset level across 20 of the top Smart TV brands globally (the most in

the industry) analyzing the content on screen in real-time, regardless of

source. Samba TV delivers unbiased, comprehensive viewership data addressable

through more than a billion devices around the world. The world's leading

brands leverage Samba TV to quantify media investments and amplify them across

all the screens we use to watch video. For more information, please visit

www.samba.tv.

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SOURCE Comscore

CONTACT: Neil Ripley, Comscore, Inc., (646) 746-0579, press@comscore.com; For

Samba TV, Katie North-Fisher, +1.408.506.4568, press@samba.tv