PR88305

QINGDAO, China, March 2, 2021 /PRNewswire=KYODO JBN/ --

Covid-19 speeds technology adoption and a remarkable surge appears in daily

screen time. According to Omdia, global TV market sales in 2020 slightly

increased over the year. A significant part of the growth comes from large

screen TVs. Since launching the world's first laser TV in 2014, Hisense (SSE:

600060) has strived to lead the innovation of laser display technology. In

2020, Hisense laser TV sales increased 325% overseas (Data source: Hisense

Internal Report). Global TV players, such as Samsung and LG, have also joined

in this potential market.

Large screen TV is a future trend. Hisense, a tech-driven brand, believes that

laser TV is the ultimate display solution.

What is a laser TV?

A laser TV can display extra-large images with better picture quality by

utilizing laser display technology, including laser projection – a technology

combining a laser light source and full-frame projection.

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Advantages

Eye friendly: The image on the screen is reflective instead of directly

projected towards the eyes. Therefore, the viewers are out of the area of

strong blue light with 0 blue light exposure which can avoid eyestrain.

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Immersive Experience: Human eyes can see an estimated 1 million colors. The

latest TriChroma laser display can reproduce 90% of the colors visible to human

eyes, while LED TV can only reach 60% of that range. Laser TV is the only

display product that meets the BT2020 standard, the top standard for future TV

color.

Sense of Presence: Laser TV enables a closer watch of a huge screen (only 4

meters for a 100-inch laser TV), creating a true-to-life viewing experience. A

consumer reviews, "even the news immerses me in the sense of being on the spot."

Energy and Cost Saving: Laser TV offers lower power consumption and higher cost

performance than LED TV of the same size (e.g., the price of a 100-inch laser

TV is 1/4 to 1/2 of that of a 100-inch LED TV), resulting in a dominance of

laser TV in large screen TV market. Moreover, with a shorter and stabler

industry chain, the cost in manufacture will be diluted with a growing volume,

leading to more competitive prices.

Representative products

Hisense 100L9

The world's first RGB Laser TV. Harman Kardon liftable audio composed of Dolby

Atmos changes your living room into a private home theater.

This product will be launched in North American and European markets in this

August.

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Hisense 88L5V

With more than 100,000 audio units built into the screen itself and sound from

the screen directly, Hisense 88L5V Sonic Laser TV realizes the integration of

sound and picture.

This product has been launched in the UK, Germany, France, Italy, Spain,

Russia, South Africa, the UAE and East European markets in February and is

ready for purchase.

Source: Hisense

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=385549

   Caption: A simple example of how laser TV works.

   Link: http://asianetnews.net/view-attachment?attach-id=385551

   Caption: The Hisense L5 Series has been Low Blue Light TÜV Rheinland certified in

accordance with European standards.

   Link: http://asianetnews.net/view-attachment?attach-id=385552

   Caption: The world’s first TriChroma Laser TV, Hisense 100L9.