PR88269

SHANGHAI, March 2, 2021 /PRNewswire=KYODO JBN/ --

For foreign consumer goods companies eyeing the Chinese market, the best way to

do so is to sign up for the Consumer Goods Exhibition Area of the China

International Import Expo. The expo provides a golden opportunity for its

exhibitors, of which many are Fortune 500 companies and industry leaders, where

they can meet hundreds of thousands of buyers and ink deals.

In the past three years, the CIIE has delivered numerous success stories for

businesses and there are more to come.

At CIIE, businesses can showcase their Asian and global product debuts. The

third edition unveiled 411 new products, technologies and services, 73 of which

made their global debut. Tentative deals worth $72.62 billion for one-year

purchases of goods and services were agreed to at the event.

Among the six exhibition sections of last year’s CIIE, the Consumer Goods

Exhibition Area was described as the most beautiful and the most popular,

according to the “Report on the Media Coverage and Influence of the Third China

International Import Expo” released in January 2021.

The biggest names in the global consumer goods industry, such as the Swiss

luxury brand Richemont, New York-based luxury house Tapestry, world-renowned

jewelry and accessories brand Swarovski, and Italy’s fashion brand Dolce &

Gabbana attended the CIIE last year.

Over the past three editions, catering to the increasing demand from global

businesses, the scale of the exhibition area has continued to grow, from 30,000

square meters in 2018 to 90,000 square meters in 2020.

Many companies report seeing solid results through attending this global trade

fair. It was through the expo that third-time exhibitor L’Oréal introduced its

new brand, which was ranked No 1 in the international popular makeup category

during the 2020 Tmall 618 Mid-year Shopping Festival.

The Consumer Goods Exhibition Area of the fourth CIIE is expected to span

90,000 square meters. Themed “Create a Better and Healthy Life Together”, the

area will be divided into five sections - Intelligent Life and Household

Appliances, Sporting Goods and Events, Beauty and Cosmetics, Household Articles

and Decoration Design, and Fashion Trends and Works of Art.

Following the three objectives of offering new lifestyle products, introducing

smart technology, and exhibiting the latest fashion items, the area aims to

gather brands from across the world to launch new products and create global

fashion trends.

Register now at

https://www.ciie.org/ciie/f/book/register?locale=en  

Contact: Nie Qingxin

Tel.: 0086-21-67008870/67008988

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Logo - https://mma.prnewswire.com/media/1077995/CIIE_Logo.jpg

Source: CIIE