PR88340

LONDON, March 4, 2021 /PRNewswire=KYODO JBN/ --

Research explores what type of online service the Japan wants to access the

most and why

The things people search for on engines like Google can tell a lot about how

they live. New research by NordVPN [https://www.nordvpn.com/ja/]reveals that

video content on YouTube is the most desirable to unlock.

In total, 90% of Japanese internet users searching how to unblock certain

online services want to gain access to YouTube, 8.9% to Facebook and the rest

attributed to Twitter and Instagram. People worldwide have a wider list of

blocked content they want to gain access to, but YouTube is still the king - it

attributes to 82.7% of all queries worldwide.

Japanese people enjoy free internet, and the country ranks at 12 out of 100

countries in terms of internet availability reported by Freedom house

[https://freedomhouse.org/country/japan/freedom-net/2019].  However, as per

report,  "for the third consecutive year, internet freedom declined".  

Why do people look for how to unblock YouTube much more than other services?

YouTube is the second most popular website as of August 2020

[https://www.alexa.com/siteinfo/youtube.com ], with one billion hours of

content watched daily [https://www.youtube.com/about/press/]. "Not

surprisingly, some video content is not available in certain countries due to

copyright or censorship. This makes people look for workarounds," says Daniel

Markusson.

When it comes to countries where the internet is considered less free

[https://freedomhouse.org/countries/freedom-net/scores ] , search queries about

accessing Google lead the list. The search volumes of this query come right

after YouTube in Indonesia (32%), Turkey (12.5%), and India (2%).

What are the top 5 countries looking to unblock content on YouTube?

First on the list is the US, amounting to 7.7% of all "unblock YouTube"

searches.  The country is followed by India (6,5%) and Indonesia (5,3%).

"The reasons behind attempts to access blocked content on YouTube might be

notably different. The high search volumes in the US are the result of students

trying to bypass rules at school, where bandwidth is often blocked for YouTube.

On the other hand, internet users from India and Indonesia are either trying to

overcome geo-restrictions imposed by content creators or bypass censorship.

Both of these explanations apply to Japan.," notes Daniel Markuson.

The number of attempts to reach YouTube content is the same in  the UK and the

Philippines. The two countries made the top 5, making up 1.4% of all searches

each.

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Source: NordVPN