Make the Invisible Visible: Catalyst #BiasCorrect For International Women's Day 2021 Campaign Asks Challenging Questions
PR88333
NEW YORK, March 4, 2021 /PRNewswire=KYODO JBN/ --
-- Campaign Provides Virtual Backgrounds to Call Out Bias in
the Workplace
Catalyst (
) is observing International Women's Day (IWD) 2021 by challenging companies to
join its #BiasCorrect "Make the Invisible Visible" (
) global campaign, providing virtual backgrounds that encourage courageous
conversations about unconscious bias in meetings.
Logo - https://mma.prnewswire.com/media/732308/Catalyst_Tagline_Logo.jpg
Catalyst research (
) shows that invisible barriers for women in the workplace, particularly women
of color, have proliferated in remote working during the pandemic:
- 1 in 5 women has felt ignored and overlooked by coworkers
during virtual meetings;
- 45% of women business leaders say it's difficult for women to
speak up in virtual meetings; and
- 1 in 5 working people has witnessed more discrimination at
work since the outbreak of Covid-19.
Catalyst's Make the Invisible Visible (
) campaign, created in collaboration with the Burns Group, allows individuals
to select and download virtual backgrounds that ask challenging questions to
spark important conversations on how to address these experiences of
unconscious bias in the workplace:
- Have you ever felt judged when your child interrupted a meeting?
- Have you ever been talked over in a meeting?
- Have you ever been the "only" in the room?
- Have you ever been asked, "Where are you really from?"
- Have you ever had to check your authentic self at the door?
The virtual backgrounds are available in English, French, German, and Spanish.
This year's campaign builds on Catalyst's 2019 and 2020 IWD #BiasCorrect
campaign, which focused on the biased words used to describe women in the
workplace, demonstrating that women and men with the same talents and skills
often are described in very different ways, creating barriers that can
adversely impact women's advancement.
"Make the Invisible Visible really showcases the experiences of bias women have
in remote work during the Covid-19 crisis," said Lorraine Hariton, Catalyst
President and CEO. "Unconscious bias is persistent, so we want to engage
companies and their employees—including men as gender partners—to #BiasCorrect
and create more inclusive workplace cultures."
Catalyst invites individuals and companies to visit the #BiasCorrect (
) webpage on March 8, which provides resources for everyone to help understand,
interrupt, and correct unconscious bias. Bank of America and The Guardian Life
Insurance Company of America are sponsors for this campaign.
About Catalyst
Catalyst is a global nonprofit working with some of the world's most powerful
CEOs and leading companies to help build workplaces that work for women.
Founded in 1962, Catalyst drives change with pioneering research, practical
tools, and proven solutions to accelerate and advance women into
leadership—because progress for women is progress for everyone.
About Burns Group
Burns Group is a brand transformation company that bravely co-creates the
future of brands, young and old. We bring bravery to established brands and
experience to startups. To learn more, visit burnsgroupnyc.com
Media Contacts
Naomi R. Patton
Vice President, Global Communications
Catalyst
npatton@catalyst.org
Stephanie Wolf
US Communications Consultant
Catalyst
stephanie@stephaniewolfpr.com
Francine Beck
Canada Communications Consultant
Catalyst
francine@fbstrategiesgroup.com
Frances Knox
Europe Communications Consultant
Catalyst
frances@frankly-pr.co.uk
Source: Catalyst
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