PR88359

BEIJING, March 5, 2021 /PRNewswire=KYODO JBN/ --

AWE2021 is rescheduled to take place at National Exhibition and Convention

Center (NECC), Hongqiao, Shanghai, China on March 23-25, covering six

exhibition halls, according to the announcement made by AWE Organizing

Committee on March 5 (Beijing Time), 2021.

To cooperate with the epidemic prevention management policy of Shanghai, AWE

Organizing Committee spared no effort to communicate with relevant Shanghai

authorities and exhibition halls to confirm its new venue and dates in shortest

time possible. Despite the changes of venue and dates, AWE will still be full

of highlights. Home appliance and consumer electronics giants including Haier,

Hisense, TCL, Sony and Bosch will still be with AWE2021, which fully reflects

their recognition of the value of AWE as a platform and their confidence in the

prospects of AWE.

With AWE2020 postponed to combine with AWE2021, this year's show will present

innovative products and technical solutions developed in the past two years,

covering traditional home appliances, consumer electronics, smart home, smart

technology, 3C digital devices, and core components.

At AWE2021, innovations of AI applications, IoT technology, 5G technologies and

more will be displayed, and home appliance manufacturers will present

scenario-based smart home solutions instead of individual products. Plus,

fashion elements will be incorporated into home appliances to meet the ultimate

aesthetics of millennials and the Generation Z. At AWE2021, the vision for

smart life in the new decade will be waiting for everyone to experience.

On the evening of March 23, AWE Livestream Night Show will be launched to

further stimulate the consumption after Spring Festival and fuel home appliance

and consumer electronics industry to grow. As the first of the industry, the

live stream show will bring together hundreds of leading home appliance and

consumer electronics enterprises to live stream simultaneously on multiple

platforms including JD.com, Tmall.com and Kuaishou. During AWE2021, presidents

of enterprises will endorse home appliances of the year to consumers in an

immersive way along with celebrities, online celebrities as well as

livestreaming celebrities.

As the first international heavyweight show of the field that comes back

offline amid the pandemic, AWE2021 is expected to send a signal to the

technical trends and consumption trends of the industry after the pandemic, and

make an impact on the life philosophy and lifestyles of consumers.

Source: AWE

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