PR88416

BENGALURU, India, 09 March 2021 /PRNewswire=KYODO JBN/ --

    Infosys [https://www.infosys.com/] (NYSE: INFY), a global leader in

next-generation digital services and consulting, and Interbrand

[https://www.interbrand.com/] , a global brand consultancy firm, today revealed

that the potential risk in brand value of a data breach to the world's 100 most

valuable brands could amount to as much as $223b, according to a joint

cybersecurity and brand value impact report launched today. The report, called

'Invisible Tech. Real Impact,' examines the long-term impact of data breaches

on value of the world's top brands across sectors.

    View a short video on the report HERE

[https://www.youtube.com/watch?v=AEIR00-kM6M&feature=youtu.be]

    To quantify this risk, Infosys and Interbrand identified the brand factors

most impacted when a company suffers a data breach - presence, affinity, and

trust - and simulated the resulting brand value at risk in the event of a

breach, using Interbrand's proprietary brand valuation methodology. Infosys and

Interbrand found that industries such as Technology, Financial services and

Automotive might suffer a higher overall brand value at risk from data

breaches, whereas Luxury brands and Consumer Goods face greater value at risk

as a percentage of their net income. Specifically, the report quantified the

brand value risk different industries face because of a data breach, including:

    - Technology – Up to $29b brand value risk (up to 53 percent of 2020 net

income)

    - Financial Services – Up to $2.6b brand value risk (up to 52 percent of

2020 net income)

    - Automotive – Up to $4.2b brand value risk (up to 77 percent of 2020 net

income)

    - Consumer Goods - Up to $5b brand value risk (up to 114 percent of 2020

net income)

    - Luxury – Up to $2.4b brand value risk (up to 115 percent of 2020 net

income)

    Vishal Salvi, Chief Information Security Officer & Head Cyber Security

Practice, Infosys said, "Cybersecurity for long was seen as a cost of doing

business. However, in this digital age, where a company's reputation is based

on its ability to protect customer data and establish digital trust,

cybersecurity is becoming a business differentiator. Through this report, we

bring a novel approach to quantifying the impact of a data breach to the brand

value to help businesses understand and evaluate if the cybersecurity

investments they are making are proportionate to the risk they face. It also

reinforces the need for CISOs to engage with the board and build a robust

governance ecosystem while employing a 'secure by design' approach to safeguard

their brand value and reputation "

    Ameya Kapnadak, Chief Growth Officer (India), Interbrand, said, "There's a

fundamental shift in how brands engage with their customers. As the lines

between the physical and virtual worlds increasingly blur, and brands rely more

and more on the digital world to create unique experiences for their customers,

data breaches have the potential to dent the very core of the brand's

relationship with its customers. These shifts underscore the need to

re-evaluate 'hygiene' aspects of customer experience, like cybersecurity."

    For the study, Infosys partnered with Interbrand to simulate the value at

risk for a brand in the event of a data breach. Interbrand's global team of

valuation experts estimated the impact of a breach on a brand strength with

scores from Best Global Brand (BGB) 2020 as a benchmark. The simulation used

these 'post breach' brand strength scores to estimate the "Value at Risk" due

to a breach, on the Best Global Brands. CMOs, CISOs and other decision-makers

can leverage the methodology as a template to help them understand similar

risks they might face to their brand value and calculate the right level of

cybersecurity investment for them.

    For a full copy of the report, please click HERE

[https://www.infosys.com/services/cyber-security/insights/long-term-cost-data.ht

ml]

    About Interbrand

    At Interbrand, we believe that growth is achieved when an organization has

a clear strategy and delivers exceptional customer experiences. We do both,

through a combination of strategy, creativity, and technology that helps drive

growth for our clients' brands and businesses. With a network of 21 offices in

16 countries, Interbrand is a global brand consultancy, and publisher of the

highly influential annual Best Global Brands

[https://interbrand.com/best-brands/] and Breakthrough Brands

[https://www.interbrand.com/breakthrough-brands-2020/] reports, and Webby

Award-winning brandchannel [http://www.brandchannel.com/]. Interbrand is part

of the Omnicom Group Inc. (NYSE:OMC) network of agencies. For more information,

please contact us, or follow Interbrand on LinkedIn

[https://www.linkedin.com/company/interbrand] , Twitter

[https://twitter.com/interbrand] and Facebook [https://twitter.com/interbrand] .

    Methodology

    Having pioneered brand valuation in 1988, Interbrand have a deep

understanding of the impact a strong brand has on key stakeholder groups that

influence the growth business. Interbrand was the first company to have its

methodology certified as compliant with the requirements of ISO 10668

(requirements for monetary brand valuation) and played a key role in the

development of the standard itself.

    There are three key components to all of Interbrand's valuations: an

analysis of the financial performance of the branded products or services, of

the role the brand plays in purchase decisions, and of the brand's competitive

strength:

    1. Financial Analysis

    This measures the overall financial return to an organization's investors,

or its economic profit. Economic profit is the after-tax operating profit of

the brand, minus a charge for the capital used to generate the brand's revenue

and margins.

    2. Role of Brand

    This measures the portion of the purchase decision attributable to the

brand as opposed to other factors (for example, purchase drivers such as price,

convenience, or product features). The Role of Brand Index (RBI) quantifies

this as a percentage.

    3. Brand Strength

    Brand Strength measures the ability of the brand to create loyalty and,

therefore, sustainable demand and profit into the future. Brand Strength

analysis is based on an evaluation across 10 factors that Interbrand believes

constitute a strong brand. Performance in these areas is judged relative to

other brands in the industry and relative to other world-class brands. The

Brand Strength analysis delivers an insightful snapshot of the strengths and

weaknesses of the brand and is used to generate a road map of activities to

grow the brand's strength and value into the future.

    4. Value at Risk

    For the purposes of this study, we estimated the Value at Risk that the

Best Global Brands might have, in the event of a data breach. To do this we

first arrived at estimates of a "post breach" brand strength score based on the

brand strength factors that the breach might most impact – presence, affinity

and trust. Using these post-breach brand strength scores allowed us to

calculate the 'post breach' brand value. Finally, comparing the lower

'post-breach' brand value to the original brand value gave us the estimated

Value at Risk.

    About Infosys Ltd.

    Infosys is a global leader in next-generation digital services and

consulting. We enable clients in 46 countries to navigate their digital

transformation. With four decades of experience in managing the systems and

workings of global enterprises, we expertly steer our clients through their

digital journey. We do it by enabling the enterprise with an AI-powered core

that helps prioritize the execution of change. We also empower the business

with agile digital at scale to deliver unprecedented levels of performance and

customer delight. Our always-on learning agenda drives their continuous

improvement through building and transferring digital skills, expertise, and

ideas from our innovation ecosystem.

    Visit www.infosys.com [https://www.infosys.com/] to see how Infosys (NYSE:

INFY) can help your enterprise navigate your next.

    Safe harbor:

    "Certain statements in this release concerning our future growth prospects

and financial expectations are forward-looking statements intended to qualify

for the 'safe harbor' under the Private Securities Litigation Reform Act of

1995, which involve a number of risks and uncertainties that could cause actual

results to differ materially from those in such forward-looking statements. The

risks and uncertainties relating to these statements include, but are not

limited to, risks and uncertainties regarding Covid-19 and the effects of

government and other measures seeking to contain its spread, risks related to

an economic downturn or recession in India, the United States and other

countries around the world, changes in political, business, and economic

conditions, fluctuations in earnings, fluctuations in foreign exchange rates,

our ability to manage growth, intense competition in IT services including

those factors which may affect our cost advantage, wage increases in India, our

ability to attract and retain highly skilled professionals, time and cost

overruns on fixed-price, fixed-time frame contracts, client concentration,

restrictions on immigration, industry segment concentration, our ability to

manage our international operations, reduced demand for technology in our key

focus areas, disruptions in telecommunication networks or system failures, our

ability to successfully complete and integrate potential acquisitions,

liability for damages on our service contracts, the success of the companies in

which Infosys has made strategic investments, withdrawal or expiration of

governmental fiscal incentives, political instability and regional conflicts,

legal restrictions on raising capital or acquiring companies outside India,

unauthorized use of our intellectual property and general economic conditions

affecting our industry and the outcome of pending litigation and government

investigation. Additional risks that could affect our future operating results

are more fully described in our United States Securities and Exchange

Commission filings including our Annual Report on Form 20-F for the fiscal year

ended March 31, 2020. These filings are available at www.sec.gov

[https://www.sec.gov./] . Infosys may, from time to time, make additional

written and oral forward-looking statements, including statements contained in

the Company's filings with the Securities and Exchange Commission and our

reports to shareholders. The Company does not undertake to update any

forward-looking statements that may be made from time to time by or on behalf

of the Company unless it is required by law."

    Video: https://www.youtube.com/watch?v=AEIR00-kM6M

    Logo: https://mma.prnewswire.com/media/633365/Infosys_Logo.jpg

    Source: Infosys