Songtradr Acquires Award-winning Music & Sound Design Company, Song Zu
PR88426
SYDNEY, March 9, 2021 /PRNewswire=KYODO JBN/ --
The deal is set to further strengthen Songtradr’s position as the world’s
leading music licensing ecosystem
Songtradr, the world’s largest B2B music licensing marketplace, announced today
that they have acquired Song Zu, the most awarded music and sound design
company in the Australia and Asia Pacific region, with studios in Sydney and
Singapore. This multi-million dollar transaction marks Songtradr’s second major
acquisition since completion of their Series C funding round in July 2020 where
the company raised US$30M.
“Song Zu is the region’s leading custom music composition house and has such a
rich history,” said Paul Wiltshire, CEO of Songtradr. “As we continue to expand
into the APAC region, Song Zu is a natural fit and greatly complements our
global music ecosystem.”
Song Zu works in all areas of sonic branding, including soundtracks for
advertisements on TV and radio, online content, VR and installation spaces.
With an unparalleled reputation for creative problem solving, in addition to
working with Australia’s leading broadcasters, Song Zu works with renowned
brands and media businesses from around the world including Netflix, HBO,
Samsung, Coca-Cola, Google, Amazon, and Guinness, among others. They have
repeatedly received international recognition for their work, garnering top
awards such as the Gold Clios, Cannes Gold Lions, London International Awards
(LIA) for Best Music and Sound Design Company of the Year, and more.
“We are well established in the APAC region and are looking forward to joining
the Songtradr family, expanding our product offering and increasing our global
footprint,” said Ian Lew, Managing Director and Partner of Song Zu. “Enhancing
our initiatives with Songtradr’s technology is a truly exciting opportunity for
us as our clients’ needs rapidly evolve.”
“Bespoke music will always be at the heart of what we do,” said Ramesh Sathiah,
Creative Director of Song Zu. “But having the resources of the Songtradr
platform as well as the music licencing power of Big Sync, allows us to offer
creative solutions with no boundaries.”
Song Zu will form part of Songtradr’s recently launched platform, ‘Vinyl by
Songtradr’, alongside acquired companies, Big Sync Music and Cuesongs. ‘Vinyl
by Songtradr’ is a tech-enhanced, human curated platform that gives users
direct access to creative talent, commercial music licensing, as well as
pre-cleared music, sonic branding, custom composition and more.
ABOUT SONG ZU:
Song Zu is the most awarded music and sound design company in Australia and the
Asia Pacific region, with post-production studios in Sydney and Singapore. They
work in all facets of sonic branding including soundtracks for advertisements
on TV and radio, online content, VR and installation spaces. Song Zu’s unique
position of being one of the longest standing companies of its kind is
testament to their creative problem solving ability. Song Zu provides a full
audio and post-production service, from music composition and sound design to
voice over casting. The company has also sound supervised, scored and mixed a
number of award winning TV series, documentaries and feature films.
ABOUT SONGTRADR:
Songtradr is the largest B2B music licensing marketplace in the world,
providing music creators and rights owners with a complete tech-enabled
solution for rights management and monetization while providing B2B music users
such as brands, advertisers, filmmakers, SVOD and broadcast networks, gaming,
streaming and social media platforms with highly-efficient, AI guided access to
music. https://www.songtradr.com/
ABOUT VINYL BY SONGTRADR:
Vinyl by Songtradr is a tech-enhanced, human curated platform that gives you
direct access to creative talent, commercial music licensing as well as
pre-cleared music, sonic branding, custom composition and more. Vinyl helps
brands, advertisers, filmmakers, SVOD and broadcast networks, gaming, streaming
and social media platforms create eye-catching content and award-winning
campaigns. https://www.vinyl.com
Logo - https://mma.prnewswire.com/media/1085219/Songtradr_Logo.jpg
Source: Songtradr
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