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SHANGHAI, March 10, 2021 /PRNewswire=KYODO JBN/ --

In February 2021, Italian premium denim brand DIESEL, officially launched a

preview of their "DIESEL HUB" in Shanghai, China, the first of multiple hubs

the brand has planned to launch worldwide. DIESEL partnered with RTG Consulting

and MUSE GROUP to create BRAVE BAR, a new dining experience in China within

DIESEL HUB.

The DIESEL HUB, which itself is an impressive 900 sqm large venue, is a mixed

retail and food and beverage (F&B) concept that showcases the world of DIESEL

in an unconventional way. Within the DIESEL HUB, is the DIESEL BRAVE BAR, an

F&B concept created with the help of RTG Consulting (RTG) and MUSE GROUP

(MUSE). This playful concept captures the DIESEL attitude by introducing a

unique and alternative dining experience. With an eclectic mix of flavors and

experimental culinary methods, the dining experience celebrates the inclusivity

of cultures that brings people together in unexpected ways.

"We aim to respond to the changing needs of retail, and the convergence of

living, dining, working and shopping, by creating a space that places human

connections and creativity at the heart of it," says Diego Menarin, APAC CEO of

OTB Group. "We are glad to tap the minds of two partners who can help us bring

this concept to life."  

"We are very excited to be working with our partner MUSE GROUP to develop this

forward thinking concept and the first in the world to Chinese consumers," says

Angelito Tan, CEO of RTG Group Asia. "The desire for an enhanced retail

experience is on the rise with the millennial generation. Retail must transform

faster than ever in creating unique experiences across all touchpoints and

DIESEL's foresight into this trend helped provide a channel for us to create a

platform that is shaping the future of retail."

"DIESEL is an incredible brand and MUSE GROUP's partnership with RTG brings

together an all-star team primed for success," quipped Michael Sun, CEO of MUSE

GROUP. "We are excited to bring this new dining concept to audiences in China."

DIESEL chose Shanghai as DIESEL HUB's first destination as it is a global

center of art, fashion and culinary hot spots and plans to expand the concept

around the world in the years to come.

Experimental Gastrolounge

DIESEL's BRAVE BAR, boasts a 240sqm footprint within DIESEL HUB. The food menu

at DIESEL's BRAVE BAR is inspired by DIESEL's DNA. Unpretentious and authentic

food that goes from bar bites to platters around the table, the borderless food

concept is about promoting a brave new way to indulge and enjoy the greater

flavors in life. In terms of drink, the beverage menu is thoughtfully crafted

with a twist of the DIESEL attitude, and features an eclectic mixology with the

occasional appearances of boutique spirits, craft beers and home-made

infusions. The vibe of the venue is further enhanced with a carefully curated

playlist that changes the mood from daytime to nighttime and will feature

locally prominent DJ's on special evenings.

Eclectic Hosts

DIESEL BRAVE BAR's service team are a dedicated group of committed BRAVE staff

trained at hosting in a more personal and unique way. We believe in enabling

talents with the freedom of character and self-expression, as it is this, which

creates an inimitable host. We believe that memorable encounters are made of

unique characters, and that's what we want our BRAVE staff to be.

Source: RTG Consulting Group

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