AsiaNet 88445

HYDERABAD, India, March 10 2021 /PRNewswire=KYODO JBN/ --

     - Trubloq empowers customers and enables enterprises by curbing spam calls,

messages

    Tanla Platforms Limited said today that the company is supporting

enterprises in meeting the TCCCPR requirement to register content templates

with the telecom regulator to ensure smooth flow of commercial communication

between businesses and their customers. Trubloq, Tanla’s blockchain-based stack

was built to solve the unsolicited commercial communication is in accordance

with the TRAI Telecom Commercial Communications Customer Preference Regulation

(TCCCPR). The SMS and OTPs, when sent by enterprises are checked against the

templates pre-registered by them on this blockchain platform.

    Trubloq enforces regulatory requirements by empowering customers and

enabling enterprises and regulators in curbing the menace of spam calls and

messages. Customers can own, control, and manage commercial communication

directed to them, safeguarding themselves from fraudulent SMS and calls.

Enterprises that have registered their content templates enable an ecosystem of

trust by making certain all commercial communication to their customers is safe

from fraud and is delivered on time without any delays.

    Uday Reddy, Chairman & CEO, Tanla Platforms Limited said, “Tanla’s Trubloq

is built for enterprises to enrich customer experience and create an ecosystem

of trust in commercial communication. Towards this, Tanla is committed to

support all enterprises in ensuring speedy adoption and compliance of the said

regulation.”

    “Tanla is supporting the enterprises in complying with the TCCCPR

requirement in registering their content templates for commercial

communication. Tanla’s customer support, technology and leadership teams are

hand-holding customers and have been working with them round the clock to

ensure regulatory protocol is met with within the seven-day extension granted

by the TRAI.” Uday Reddy added.

    Trubloq was launched commercially in September 2020 in response to the

Telecom Regulatory Authority of India’s request to combat the widespread

problem of unsolicited commercial communication, to protect user information,

as well as the integrity of the telecom sector. Since the launch, the platform

is operating at full efficiency. Tanla has onboarded more than 34,000

enterprises and the DLT platform currently processes around 70% of A2P traffic

in India, topping more than 1 billion interactions in a single day recently.

    About Tanla:

    Tanla Platforms Limited (NSE: TANLA; BSE:532790) transforms the way the

world collaborates and communicates through innovative CPaaS solutions. Founded

in 1999, it was the first company to develop and deploy A2P SMSC in India.

Today, as one of the world’s largest CPaaS players, Tanla processes more than

800 billion interactions annually and about 70% of India’s A2P SMS traffic is

processed through its distributed ledger platform-Trubloq, making it the

world’s largest Blockchain use case. Tanla touches over a billion lives

carrying mission critical messages meeting the needs of the world’s largest

enterprises. Tanla Platforms Limited is headquartered in Hyderabad, India and

is expanding its presence globally.

    Logo: https://mma.prnewswire.com/media/627459/Tanla_Solutions_Logo.jpg

    Source: Tanla Platforms Limited