PR88574

NANJING, China, March 18, 2021 /PRNewswire=KYODO JBN/ --

To celebrate 2021 Chinese New Year, Jiangsu Provincial Department of Culture

and Tourism has elaborately planned and produced an online 2021 Happy Chinese

New Year themed event. The activities were various and full of Jiangsu

features, including music, dance, intangible cultural heritages, and

acrobatics. Through online performances and exhibitions, global audiences fully

experienced the glamor of Chinese New Year and the "Charm of Jiangsu" at home.

Overseas social media matrix expands the impact of the event. Jiangsu overseas

social media account Visit Jiangsu planned and conducted an online activity --

Pick Your Favourite Chinese New Year Show. It invited overseas users to select

the most anticipated show on 2021 Happy Chinese New Year Gala and conducted the

gala premieres. The result showed that Kun Opera The Peony Pavilion was the

most popular program, with nearly 120,000 views. Total engagement reached

1,057,272. During the holiday, the total number of viewers was 793,511. Through

interactive and participatory activities, it celebrated Chinese New Year with

international fans.

Technology makes classical more popular. As the first large-scale original 3D

magical acrobatics show in China, Golden Cudgel combined the traditional

acrobatics skills with the naked eye 3D technology to set off an extraordinary

"acrobatics + magic" show. It's become one of the most popular programs of the

2021 Happy Chinese New Year activity, making Journey to the West even more

popular globally.

Intangible cultural heritages show the Charm of Jiangsu. The Jiangsu Intangible

Cultural Heritage Exhibition was held in Sydney at the end of January.

Featuring VR technology, it displayed many representative showcases of Jiangsu

intangible heritage, such as Nanjing Yun Brocade, Su Embroidery, Qinhuai

Lantern Festival, Kun Opera, and Jinling Paper Cutting. It presented the

traditional customs and cultural connotations of Chinese New Year celebrations

to Australians. Visitors to the exhibition could feel the happiness, harmony,

and sharing of the Chinese New Year from exquisite artworks.

Cultural exchanges enhance youth friendships. Nanjing Little Red Flower Art

Ensemble, a unique name card in cultural exchanges, specially rehearsed and

filmed the entire performances, and participated in online Chinese New Year

celebrations in Thailand, the UK, the United States, the Netherlands, and

Germany. In this way, it jointly celebrated the new year online with people

from all over the world, especially teenagers.

Source: Jiangsu Provincial Department of Culture and Tourism

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