Maybelline New York Announces Storm Reid As Global Spokesmodel
PR88593
NEW YORK, March 20, 2021 /PRNewswire=KYODO JBN/ --
Maybelline New York, the world's leading cosmetics brand, is excited to
announce actress, producer, and changemaker, Storm Reid as its newest global
spokesmodel. Reid joins Gigi Hadid, as another powerhouse talent who will share
her voice with the brand's global community.
Video - https://mma.prnewswire.com/media/1459622/Maybelline_Storm_Reid.mp4
Storm's first lead role came in the all-star adaptation of A Wrinkle in Time
(2018) and previous credits include 12 Years a Slave (2013), Don't Let Go
(2019), When They See Us (2019), The Bravest Knight (2019) and The Invisible
Man (2020). Up next, she will star in the films The Suicide Squad and One Way
and will reprise her role as Gia in the second season of the HBO hit Euphoria.
Alongside her mother Robyn Simpson, Storm founded her own production company, A
Seed & Wings, with the mission and desire to create authentic storytelling that
is impactful, honest, and reflects the perspectives of all people. With several
projects in the pipeline, they most recently debuted a new conversation series
on Facebook Watch entitled Chop It Up which is also hosted by Storm.
Storm advocates for and strives to create social change through her various
platforms and through her initiative Bamazing, which aims to empower and uplift
the next generation. She is vocal about issues including racial equality,
mental health, and inclusivity; regularly choosing to align with projects that
support these causes.
It's this spirit that brought Maybelline and Storm together. "Storm is a
standout voice and changemaker," said Trisha Ayyagari, Global Brand President,
Maybelline New York Worldwide. "She is a deeply talented actress, a courageous
champion of equality and has energy that lights up any room. I've always
admired Storm and knew she would be a great addition to the Maybelline brand."
Together with Maybelline, Storm will be able to drive greater change on the
causes that matter most to the brand's consumer. Storm will lend her voice to
Maybelline's Brave Together initiative supporting anxiety and depression, and
to the brand's ongoing diversity work.
"Maybelline has been in my family for as long as I can remember," said Storm
Reid. "I'm looking forward to this new chapter with Maybelline where I will be
able to use my voice to champion young women and my generation through my work
with the brand."
Storm will be the face of a new innovation from Maybelline's Fit Me franchise,
debuting this summer.
About Maybelline New York
Maybelline New York is the number one cosmetic brand in the world, available in
over 120 countries. By combining technologically advanced formulas with
on-trend expertise and New York City edge, Maybelline New York's mission is to
offer innovative, accessible, and effortless cosmetics for all. In 2020,
Maybelline introduced Brave Together, a long-term program to support anxiety
and depression and help everyone, everywhere to bravely take on their world.
Brave Together provides critical one-on-one support, an online education hub, a
variety of programming to help destigmatize the conversation around mental
health and has committed to donate $10 million over the next five years to
global and local organizations.. For more information log on to
www.maybelline.com or www.maybelline.com/bravetogether.com.
Contact:
Kristen Tully - KTully@maybelline.com
Mollie Michelson - Mollie.Michelson@maybelline.com
SOURCE Maybelline
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