PR88652

TOKYO, March 24, 2021 /PRNewswire=KYODO JBN/ --

Verve Group (http://verve.com/ ), a global brand performance ad platform

connecting brands and publishers to people in real time, has launched

operations in Japan, appointing Suguru Aida to the role of Head of Japan as

part of its international growth strategy.

Logo - https://mma.prnewswire.com/media/1472292/Verve_Logo.jpg

Verve Group has been rapidly growing since its inception last year, following

the acquisitions of Verve, PubNative, Platform161, and more recently, Nexstar

Digital's video advertising technology platform (formerly known as LKQD).

Verve Group's launch in Japan signifies its commitment to serve local

advertisers, brands, and agencies, backed by an experienced team on the ground

with a strong understanding of the advertising ecosystem in the country.

Headquartered in Carlsbad, USA, the company delivers unmatched results for

marketers globally, with access to 1.4 billion unique devices worldwide through

direct integrations to over 4,000+ apps and publishers. Verve Group's offerings

include programmatic branding and user acquisition campaigns, unique audience

targeting capabilities, and support across all digital channels, including the

expanding digital out-of-home (DOOH) advertising market.

DOOH, in particular, is witnessing exponential growth this year due to its

popularity amongst brands for the Olympic Games scheduled later in 2021. Verve

Group's access to premium DOOH supply partners places it in good stead for

delivering unparalleled experiences to consumers by combining data and engaging

creatives.

"I'm looking forward to introducing Verve Group's solutions to the Japanese

market," said Suguru Aida, Head of Japan. "We are in a good position to give

advertisers, brands, and agencies in Japan access to unique inventory, global

audiences, and market-leading solutions for brand and performance advertising."

"Verve Group's access to global and local supply can help marketers in Japan

looking to grow their businesses. With omnichannel capabilities across mobile,

desktop, connected TV, and digital out-of-home, marketers can benefit from a

holistic campaign strategy through a variety of programmatic strategies," added

Aida-san.

"Japan has always been an important market for Verve Group. As part of Media

and Games Invest plc (MGI) -- Verve Group's parent company -- we have been

working with local advertisers and publishers for many years," said Sameer

Sondhi, Chief Revenue Officer at Verve Group. "We are excited to further expand

our presence in the market with a wider omnichannel offering by bringing our

exclusive inventory to local brands and advertisers while also sharing our

international experience in helping businesses scale programmatically."

About Verve Group

Verve Group is a global brand performance ad platform connecting brands and

publishers to people in real time. Its in-app data platform provides a

brand-safe and transparent programmatic and managed-service solution by

overlaying location-contextual audiences onto premium enriched global and local

supply for brand performance campaigns. Verve Group is trusted by top Fortune

500 global digital brands with direct connections to over 4,000 premium

publishers and apps worldwide. Verve Group is part of Media and Games Invest

(MGI) and has an international presence of over 200 employees in 25+ offices

globally, spanning the Americas, Europe, Asia, and Oceania. Learn more at

www.verve.com.

Contacts:

press@verve.com

SOURCE Verve Group