The Players' Tribune And Minute Media Expand Global Athlete Network With Launch In Japan
PR88601
NEW YORK, March 24, 2021 /PRNewswire=KYODO JBN/ --
- Athlete-Driven Content Platform, The Players' Tribune, Opens in the
Third-Largest Global Sports Market
The Players' Tribune (
), a Minute Media (
) company, announced today that it will be launching in Japan, expanding their
reach of athlete storytelling and bringing new voices from Japan into The
Players' Tribune family. Japan has the third biggest sports and advertising
sales market globally, putting The Players' Tribune directly at the nexus of
massive trends in sports, media and technology.
Logo - https://mma.prnewswire.com/media/1459967/TPT_Logo.jpg
Logo - https://mma.prnewswire.com/media/1459966/MM_Logo.jpg
"Our goal has been the same since our inception – The Players' Tribune gives
athletes the opportunity to share it all, from the momentous, to the
heart-breaking, to the celebratory and everything in between," says Derek
Jeter, Co-Founder of The Players' Tribune, Marlins CEO and Baseball Hall of
Famer. "Our primary focus with TPT Japan, of course, will be local. Our mission
is to serve as a trusted resource for Japanese athletes to connect with their
fans, in any way they want, whether that's essays, podcasts, videos, or on
social media," says Jeter in his penned piece 'Dear Japan.' (
)
A first-of-its-kind-platform in this market, The Players' Tribune's
storytelling style offers unique and in-depth stories that allow readers to
peer into the hearts and minds of their favorite athletes. The Players' Tribune
has an exciting opportunity to bring athlete's voices to this invested
community and in turn, give Japanese athletes a space to share their unique
narratives. The Players' Tribune has also formed a collaborative alliance with
Japanese production company, Miraikanai, who will focus on content and
production.
"After months of planning and preparation, we believe now is a perfect time for
the debut of The Players' Tribune Japan. With this launch, we want to highlight
the importance of supporting the voices and stories of athletes all around the
globe, starting with our incredible athlete-base in Japan," said Minute Media
Founder and CEO, Asaf Peled. "Japan has an innovative brand, distribution and
collaboration system that The Players' Tribune and Minute Media are excited to
work with."
The Players' Tribune was added to Minute Media's sports portfolio in 2019 with
the goal of expanding global reach, enhancing infrastructure and improving
technologies through Minute Media's integrated publishing platform and
audience-development tools. The expansion into Japan is the next phase of the
Minute Media and Players' Tribune evolution and the two companies are looking
forward to continued global growth.
"I still vividly remember the excitement I had when I first read The Players'
Tribune," said Miraikanai's CEO, Shinichi Tsugawa. "Athletes' efforts,
setbacks, anguish, revival, glory...there is a real story told in their own
words on this site. We are very honored to be a part of bringing this
compelling content to the Japanese people as a collaboration partner of The
Players' Tribune and Minute Media."
Fans can expect stories from some of Japan's top athletes such as F1-driver
Yuki Tsunoda, soccer-star Mana Iwabuchi, NBA player Yuta Watanabe, and more.
With this launch, The Players' Tribune hopes to break barriers and deliver
global athlete stories to a fan base that is hungry for a new type of media
content.
To visit The Players' Tribune Japan site, click:
https://www.theplayerstribune.com/jp.
ABOUT THE PLAYERS' TRIBUNE
The Players' Tribune (
) is an online sports media platform that developed the blueprint for
athlete-driven storytelling. Developed by athletes for athletes, The Players'
Tribune brings together the athlete voice with the power of trusted and
authentic narratives. By giving athletes premium tools and resources to create
truly personal content and tell their stories, The Players' Tribune is
reimagining the world of sports and culture globally, through the player's
point of view. Athletes, coaches, and creatives have contributed to the
platform through impactful video, audio and written content, inspiring millions
through sharing their truth. Founded by Derek Jeter in 2014, and acquired by
Minute Media in 2019, The Players' Tribune provides creative partnership and a
curated experience built on trust and representing the athlete point of view
above all else. For more information visit www.theplayerstribune.com, or
interact with the team on Instagram (
), Facebook (
) and Twitter (
).
ABOUT MINUTE MEDIA
Minute Media (
) is a leading media and technology brand focused on two main pillars—platform
and content. Minute Media's platform serves as the company's foundation,
powering its content as well as enabling the evolution of other market-leading
digital media brands. To date, Minute Media's owned and operated destinations
include The Players' Tribune (
), 90min (
), DBLTAP (
), Mental Floss (
) and The Big Lead (
).
ABOUT MIRAIKANAI
Miraikanai Co., Ltd. is a Japanese media company. The company operates in two
business segments. The publishing segment publishes multiple biographical books
of athletes and sports and lifestyle magazines. The video production segment is
involved in the production and distribution of TV and web programs
SOURCE The Players' Tribune
CONTACT: Paige Graham, Paige.graham@fleishman.com
本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。
このプレスリリースには、報道機関向けの情報があります。
プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。
