PR88669

SHANGHAI and QINGDAO, China, March 24, 2021 /PRNewswire=KYODO JBN/ --

"The holding of EURO 2020 in June this year as scheduled will be the first

large-scale sports event after the coronavirus pandemic, which will definitely

cause a 'retaliatory' audience rating, with amazing explosive power". On March

24, at the Hisense Customer Conference and EURO 2020 Strategic Release

Conference held in Shanghai, China, Tang Qian, Deputy General Manager of the

Brand Management Department of Hisense Group, officially launched the strategic

marketing theme of EURO 2020 for China: "Hi Champion".

Hi, the abbreviation of Hisense, aims to pay tribute to consumers and partners;

the Champion not only explains Hisense's leading advantages and market position

in major categories and industries, but also Hisense's persistence and firmness

of champion quality and champion technology.

On the same day, Hisense also officially launched the new matrix of customized

TV U7 for the 60th anniversary of the EURO in the world. Fisher Yu, the

President of Hisense Visual Technology, has announced that the Hisense U7

series TV is to become the world's largest selling item TV in history, becoming

a generation of classics and legends.

Hisense U7G-PRO is the world's first ULED XDR TV with 5 times the dynamic range

of ordinary TV and a peak brightness of up to 1633 nits, representing the

highest level of 4k TVs in the world. Meanwhile, the new Hisense U7 TV will be

equipped with a new generation of image processing chip--the Digital Video

Processing Chip U+ Super Picture Quality chip, from the scene to the target

metadata processing, the performance is 100% better than the third generation.

As a tournament-grade flagship TV, the Hisense U7G Pro series supports

technologies such as AI Green Field, Do Not Disturb Mode, AI Viewing,

Multi-view Viewing and Picture-in-Picture Viewing to assist fans to watch the

game immersively.

The U7, the champion item of the EURO 2020, is seen by the Chinese home

appliance industry as a major upgrade in the comprehensive strength of

hardware, picture quality chips and light control capabilities. Hisense U7G

series new TV has been officially pre-ordered.

From 2016 to 2018 to the EURO 2020, Hisense has continued to sponsor top

sporting events, which is unprecedented among Chinese companies. In 2020,

Hisense's overseas revenue was RMB 54.8 billion, increased by 18.6% YOY.

In 2021, the core of Hisense's "Integration of Brand and Sales Growth" strategy

is to leverage the marketing of top international events and focus on the sales

of core item products. Previously, Coca-Cola, Samsung, Sony and other top

global brands have risen rapidly from "national companies" to "global

companies" through sponsoring top events.

SOURCE  Hisense