PR88693

MEXICO CITY and NEW YORK, March 26, 2021 /PRNewswire=KYODO JBN/ --

Chatham Imports, a global supplier of premium spirits and wine brands and the

parent company of Michter's Distillery, and a consortium led by Eduardo and

Julio Mestre have formed a new 50/50 venture to own the global trademark rights

to the celebrated super-premium mezcal Los Siete Misterios.

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Photo -

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Under the agreement, Chatham becomes the exclusive global sales and marketing

agent for Los Siete Misterios, excluding Mexico, while the Mestres remain

responsible for the production of Los Siete Misterios as well as sales in

Mexico.  This new partnership, which entails an equity investment by Chatham,

will bolster Los Siete Misterios' production capacity and enhance the brand's

route-to-market within the United States and abroad.

Julio Mestre, CEO of Los Siete Misterios, commented: "We have known Matt

Magliocco and his family for years and we have been following what they have

achieved with Michter's internationally and the great job they have done.  We

couldn't think of a better partner to help us take Los Siete Misterios to the

next level.  Both companies have the same values and each of us shares the same

passion to produce the best spirits in our respective categories.  That's why

we are certain this will be a great venture for both companies."

Matt Magliocco, Executive Vice President of Chatham, commented: "We are

absolutely thrilled to partner with Julio and Eduardo in the development of Los

Siete Misterios.  I have been friends with Julio and Eduardo for years, and

from the very first day we met, I have admired their commitment to producing

superb Oaxaca mezcal ethically and responsibly.  Since founding Los Siete

Misterios in 2010, Julio, Eduardo, and their team have done a remarkable job

establishing one of the world's greatest mezcals and have earned a

well-deserved reputation as leaders in our industry."

Magliocco added, "Los Siete Misterios delivers in every respect, from the

consistently delicious liquid across its diverse range of expressions to the

arresting Catrinas artwork.  The brand's preeminent status in Mexico City's

renowned bars and restaurants is a testament to Los Siete Misterios' reputation

and credibility at home.  For Chatham, Los Siete Misterios exemplifies all the

qualities we value in a brand and aligns perfectly with our existing

portfolio.  We cannot wait to bring Los Siete Misterios to more people in the

United States and around the world."

About Los Siete Misterios

Founded in 2010 by Julio and Eduardo Mestre with only one thing in mind: to

respect and preserve the mezcal making traditions, as well as to promote local

commerce and stimulate the culture of small mezcal producers, all of this with

a contemporary approach.  Thus, we were able to relive the past and match it

with the present time, combining the best of both worlds.  We remain respectful

of one of the purest essences: the mezcal, a genuine Mexican heritage.  The

legends and mysteries of Mexico, our land, were our source of inspiration to

start a quest, looking for a beverage that is fully representative of the

Mexican customs, culture and of course the passion that goes along with every

Mexican product.  With support from our bartender friends in over 20 countries,

we have established Los Siete Misterios as one of the most beloved brands in

the Mezcal category.  Los Siete Misterios offers a wide range of mezcals

starting with Doba Yej, a copper pot-distilled Espadín; our Ancestral line of

clay pot-distilled Espadín, Barril, Mexicano, Coyote, Arroqueno and Tobala; our

new Ensamble collection of copper pot-distilled Espadín and wild agave blends;

and special releases including our Pechuga expression.  For more information,

please visit www.sietemisterios.com

About Chatham Imports

Headquartered in Manhattan's Flatiron District, Chatham represents a portfolio

of quality-focused spirits, wine, and beer labels.  Chatham's spirits brands

include Michter's American Whiskey and its Legacy Series consisting of

Bomberger's Declaration Bourbon and Shenk's Homestead Sour Mash, Crop Harvest

Earth Organic Vodka, Farmer's Organic Gin, Foro Amaro and Vermouth, Marti

Autentico Rum, and Faretti Biscotti Liqueur.  Chatham's wine offerings are led

by Santa Marina and Tuffo, while the portfolio is rounded out with New

Amsterdam Beer.  Chatham's subsidiaries include Michter's Shively and Fort

Nelson distilleries in Louisville, Kentucky, as well as Michter's 145-acre farm

and operations in Springfield, Kentucky.  Chatham products are sold in all 50

United States as well as approximately 60 foreign markets spanning the

Americas, Europe, the Middle East, and Asia-Pacific.  For more information,

please visit www.chathamimports.com.

Chatham Imports Contact:        Los Siete Misterios Contact:

Matt Magliocco                        Eduardo Mestre

+1 (502) 774-2300 x470                +52 55 29812311

mmagliocco@chathamimports.com   emestre@sietemisterios.com

SOURCE Chatham Imports