PR88713

SHENZHEN, China, March 29, 2021 /PRNewswire=KYODO JBN/ --

The HUAWEI AppGallery Connect Academy · Live event which will be held from

11:00 UTC+02:00 on March 31, 2021 will offer participants the opportunity to

learn how to fully harness AppGallery's global distribution capabilities in

order to stand out from the competition, grow their user base and monetize

their apps.

The success of an app is not just dependent on the value it offers users, but

also how efficiently it reaches them. How to acquire the most users? How to

reach target users with optimal precision? How to improve monetization while

continuing to acquire users?

HUAWEI AppGallery Connect app service platform is designed to help app

developers improve development and operations efficiency, attract a wider range

of users and generate greater revenue by offering end-to-end services at every

step of the way from app innovation and development, to distribution,

operations, and analysis.

Partner with AppGallery Connect to grow business, by harnessing global app

distribution and broad-based device support.

As a top-3 global app marketplace, HUAWEI AppGallery has attracted over 530

million MAU in 170+ countries and regions by the end of 2020. And 2.3 million

developers have partnered with AppGallery across the globe, achieving 384

billion app distributions on AppGallery in 2020 alone.

Apart from app distribution, AppGallery Connect can also provide rich

operations and growth services to boost business success.

A/B Testing: Conduct group experiments to determine the best variant for apps.

In one notable example, an app development team split users into two groups to

determine whether a new function could facilitate user engagement. With the

help of A/B Testing, the team found the new function is attractive to users,

and finally released it, which was proven correct, as the daily user activity

duration rose by 15%.

Remote Configuration: Change how the app looks and works, without requiring

users to update the app.

Sleep Sounds is an app that provides lullabies and natural white noise to help

users fall asleep with greater ease. The Sleep Sounds team utilized the Remote

Configuration service to make changes to their app, while also avoiding the

need to release a new version. Just two weeks into using the service, Sleep

Sounds saw an 8% increase in its number of users, and a 10% increase in user

engagement.

App Linking: Provide a consistent link access across platforms and versions,

for higher conversion rates.

For example, if some companies are planning a promotion in their apps, App

Linking can help them place the promotional link on a diverse range of ad

platforms. By tapping a link, the user can directly access the in-app content.

Those users who have not installed the app will be redirected to HUAWEI

AppGallery for download and installation.

App Messaging: Send contextual messages to engage users.

With the Call Screen app, users can choose from a range of customized incoming

call skins. Its developer found that some of the new skins they had released

were not being downloaded by many users. To address this, they used the App

Messaging service to notify users of newly available skins, after obtaining the

users' consent. The service helped increase the number of app users by 11% in

just three weeks.

AppGallery Connect Academy · Live: We Connect, You Grow

To learn more about the operations and growth services in AppGallery Connect,

please come to the "AppGallery Connect Academy · Live", held from 11:00

UTC+02:00 on March 31, 2021.

SOURCE Huawei consumer business group

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=387691

   Caption: Agenda of AppGallery Connect Academy·Live on March 31st