PR88710

BEIJING, March 26, 2021 /PRNewswire=KYODO JBN/ --

Xifeng Group, a renowned Baijiu maker based in northwest China's Shaanxi

Province, held a commendation conference on Tuesday in Xi'an, capital city of

Shaanxi, for recognition of the national dealers and suppliers.

Former New Zealand prime minister Jenny Shipley, vice president of NEXT

Federation Dr. Jae-Hoon Yoo, and other overseas guests sent video blessings to

the company at the conference.

Facing double pressure posed by the COVID-19 pandemic and the global economic

downturn in 2020, the company achieved a sales revenue of 6.3 billion yuan,

with that of self-run products realizing an increase of 100 percent.

In the context of pushing a "dual circulation" development pattern, in which

domestic and overseas markets reinforce each other, with the domestic market as

the mainstay, Xifeng Group has been eyeing the international market, and

expedited international layouts.

The company has signed contracts with many overseas distributors and reached

cooperation intentions with many foreign merchants to expand its presence in

the international market.

In 2020, Xifeng Group firmly promoted the strategy of "high-end and national

development" and implemented the "4 plus 6 plus 16" national market layout,

namely four strategic zones, six special zones, and 16 provincial branches and

international divisions, noted Zhang Zheng, Party chief and chairman of the

company.

Chang'an, the name of Xi'an in ancient times, was the starting point of the

ancient Silk Road, and developed amid this atmosphere, Xifeng baijiu is a

well-deserved baijiu brand boasting Silk Road culture, said Zhang.

The company will fully take the location advantage of the Belt and Road to

build a cultural tourism experience zone that integrates raw grain planting,

production and brewing, picking experience, cultural dissemination, and

customization of baijiu worthy of collection, and further improve customer

experience to construct new marketing for Chinese baijiu, he added.

See the original link: https://en.imsilkroad.com/p/320509.html

SOURCE  Xinhua Silk Road

Image Attachments Links:

   Link: http://asianetnews.net/view-attachment?attach-id=387665

   Caption: Photo shows the scene of the commendation conference held by Xifeng Group

Tuesday in Xi'an, capital city of northwest China's Shaanxi Province, for

recognition of the national dealers and suppliers.