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Sharing the same values of excellence and innovation as the America's Cup, Maison Mumm will take part in the 36th edition presented by Prada as official champagne partner

PARIS, March 17, 2021, /PRNewswire=KYODO JBN/--

Maison Mumm is proud to be partnering with the 36th America's Cup presented by

Prada, considered the pinnacle of yacht racing. Starting on March 10th, the

race was contested on the inner Hauraki Gulf, off of Auckland, NZ, between the

Defender Emirates Team New Zealand and the Challenger of Record Luna Rossa

Prada Pirelli.

To view the Multimedia News Release, please click:

https://www.multivu.com/players/uk/8869151-americas-cup-maison-mumm-36th-edition-presented-by-prada/

For the second time in its history, Maison Mumm has partnered up with this

historic and legendary race, one of the most prestigious sporting events in the

world. It was an obvious choice for the Maison since the America's Cup shares

the same values that it was founded on: a strong sense of heritage and the

pursuit of excellence, challenges and innovation.

Held every four years, the America's Cup is considered yachting's most coveted

prize. Teams compete for the oldest trophy in international sport and the

titleholder sets the rules, including the choice of boat and racing format.

Each yacht represents innovative design and technology and this cup will

feature an AC75 design, a radical 75ft long monohull with no keel that flies on

foils at speeds up to 50 knots.

Long affiliated with sailing, Maison Mumm is drawn to ventures, including

technological innovations, and has found in the America's Cup the same

pioneering spirit that has defined it since its founding in 1827. The Maison

cultivates its ability to innovate by continually improving the quality of its

wines. This philosophy of excellence is best encapsulated by the motto of

founder Georges Hermann Mumm: "Only the best".

For the 36th America's Cup, Maison Mumm has created a limited edition of its

iconic Mumm Grand Cordon cuvee. This champagne is the epitome of the Maison's

signature style since it expresses all the nuances of the Pinot Noir grape

variety from the Champagne region of France. The grapes are sourced from over

100 crus to create a bold, rich wine that subtly balances the power and

structure of Pinot Noir with the elegance and minerality of Chardonnay and the

fruitiness of Meunier. Whether toasting milestones or new beginning, the

aromatic richness and intense freshness of Mumm Grand Cordon evokes life's most

unforgettable moments.

This emblematic cuvée, outmatched only by the racing intensity of the America's

Cup, can be enjoyed at the Mumm Yacht Club. Situated in the heart of the

America's Cup Race Village, the custom-built bar offers a premium way to watch

the sailing and soak up the sun, all while enjoying a glass of Mumm champagne.

ABOUT MAISON MUMM

Mumm is part of Martell Mumm Perrier-Jouet, the prestigious cognac and

champagne business of Pernod Ricard, the world's n°2 in wines and spirits. With

its distinguished heritage dating back to 1827, Mumm is the leading

international champagne House in France and third worldwide*. Mumm Grand Cordon

pays tribute to the iconic red sash – indented in the glass as part of a whole

series of innovations. The revolutionary bottle is the perfect embodiment of

the spirit of the House associated with audacious challenges and groundbreaking

endeavours.

* IWSR 2016

Contact:  

Laurie Pierrin

laurie.pierrin@pernod-ricard.com  

+33 1 70 93 25 53

Photo - https://mma.prnewswire.com/media/1458271/Emirates_Team_New_Zealand.jpg

Logo - https://mma.prnewswire.com/media/1457154/Maison_Mumm_Logo.jpg

SOURCE: Maison Mumm