AdTech Leader TripleLift Announces Majority Investment from Vista Equity Partners

TripleLift

PR88743

 

NEW YORK, March 30, 2021 /PRNewswire=KYODO JBN/ --

 

-- Partnership to Accelerate Global Product Expansion and Innovation in CTV

 

TripleLift (

https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=1895546920&u=https%3A%2F%2Ftriplelift.com%2F&a=TripleLift

), one of the largest advertising technology platforms in the world, announced

today it has signed a definitive agreement to receive a majority investment

from Vista Equity Partners (

https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=2142214192&u=http%3A%2F%2Fwww.vistaequitypartners.com%2F&a=Vista+Equity+Partners

). Vista, a leading global investment firm focused on enterprise software, data

and technology-enabled businesses, will help drive further innovation across

TripleLift and accelerate global growth.

 

Logo - https://mma.prnewswire.com/media/1476042/TripleLift_Logo.jpg

 

"We have developed into a leader in the advertising technology space and are

excited about our next chapter," said Eric Berry, Co-Founder and CEO of

TripleLift. "When looking for an investment partner, we placed a premium on a

deep understanding of ad tech and a willingness to lean into developing our

portfolio of innovative, high-growth products. Vista is that partner."

 

Founded in 2012, TripleLift is driving the next generation of programmatic

advertising by inventing new ad formats and building two-sided marketplaces

that deliver monetization to publishers around the world. The company rose to

prominence as the leader in Native programmatic advertising, expanded its

offerings to display and video, and is now commercializing breakthrough

products in Connected TV (

https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=2215093013&u=https%3A%2F%2Ftriplelift.com%2Fott%2F&a=breakthrough+products+in+Connected+TV

). TripleLift works with over 80% of the comScore 100 publishers, 100% of the

Top 20 Demand Side Platforms (DSPs) and 100% of the AdAge Top 100 advertisers.

Last year, TripleLift handled over 40 trillion ad transactions across desktop,

mobile and connected television.

 

"TripleLift is a next generation ad tech company that has successfully

identified and developed multiple new markets since its inception," said

Michael Fosnaugh, Co-Head of the Vista Flagship Fund and Senior Managing

Director. "In each case, they have created unique value to an entire ecosystem

of companies, including brands, publishers, and partners, and we are thrilled

to be working with Eric and the team to further scale their business."

 

"Vista is pleased to partner with TripleLift and we have a tremendous runway

for growth," said Rod Aliabadi, Managing Director at Vista Equity Partners. "We

look forward to continued market leadership in programmatic, further catalyzing

our opportunity in CTV and building upon our expansion into priority

international markets across Europe and Asia."

 

The transaction is expected to close in the second quarter of 2021. Eric Berry

will remain as CEO and will continue serving on the Board of Directors. True

Ventures and Edison Partners, two early investors in TripleLift, will remain

invested in the company.

 

Centerview Partners LLC is serving as exclusive financial advisor to

TripleLift, and Goodwin Procter LLP and Reitler Kailas and Rosenblatt LLC are

serving as legal counsel. JP Morgan is serving as financial advisor to Vista,

and Kirkland & Ellis LLP is serving as legal counsel.

 

About TripleLift

TripleLift, one of the fastest-growing ad tech companies in the world, is a

technology company rooted at the intersection of creative and media. Its

mission is to make advertising better for everyone— content owners, advertisers

and consumers—by reinventing ad placement one medium at a time. With direct

inventory sources, diverse product lines, and creative designed for scale using

Computer Vision technology, TripleLift is driving the next generation of

programmatic advertising from desktop to television. As of January 2021,

TripleLift has recorded five years of consecutive growth of greater than 70

percent. TripleLift is a Business Insider Hottest AdTech Company, Inc. Magazine

5000, Crain's New York Fast 50, and Deloitte Technology Fast 500. Find more

information about how TripleLift is shaping the future of advertising at

triplelift.com (

https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=1057698543&u=http%3A%2F%2Ftriplelift.com%2F&a=triplelift.com

).

 

About Vista Equity Partners

Vista is a leading global investment firm with more than $73 billion in assets

under management as of September 30, 2020. The firm exclusively invests in

enterprise software, data and technology-enabled organizations across private

equity, credit, public equity and permanent capital strategies, bringing an

approach that prioritizes creating enduring market value for the benefit of its

global ecosystem of investors, companies, customers and employees. Vista's

investments are anchored by a sizable long-term capital base, experience in

structuring technology-oriented transactions and proven, flexible management

techniques that drive sustainable growth. Vista believes the transformative

power of technology is the key to an even better future – a healthier planet, a

smarter economy, a diverse and inclusive community and a broader path to

prosperity. Further information is available at vistaequitypartners.com (

https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=2885670258&u=http%3A%2F%2Fwww.vistaequitypartners.com%2F&a=vistaequitypartners.com

). Follow Vista on LinkedIn @Vista Equity (

https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=3251641743&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Fwww.linkedin.com%252Fcompany%252Fvista-equity-partners%252Fmycompany%252F%253Futm_source%253Dvistapressrelease%2526utm_campaign%253Dmenlosecurity%26esheet%3D52339668%26newsitemid%3D20201130005749%26lan%3Den-US%26anchor%3D%2540Vista%2BEquity%26index%3D4%26md5%3Da108e739c15109402fe2d7c3fd5d0555&a=%40Vista+Equity

) Partners, and on Twitter @Vista_Equity (

https://c212.net/c/link/?t=0&l=en&o=3111629-1&h=3970508954&u=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dhttps%253A%252F%252Ftwitter.com%252Fvista_equity%253Flang%253Den%26esheet%3D52339668%26newsitemid%3D20201130005749%26lan%3Den-US%26anchor%3D%2540Vista_Equity%26index%3D5%26md5%3D94e9f0660c4a36e67097e9111474bddd&a=%40Vista_Equity

).

 

SOURCE TripleLift

 

CONTACT: TripleLift, Jordan Bitterman, jbitterman@triplelift.com, 917-696-9673;

Vista Equity Partners, Dafna Tapiero, vista@laurelstrategies.com, 202-776-7776

本プレスリリースは発表元が入力した原稿をそのまま掲載しております。また、プレスリリースへのお問い合わせは発表元に直接お願いいたします。

このプレスリリースには、報道機関向けの情報があります。

プレス会員登録を行うと、広報担当者の連絡先や、イベント・記者会見の情報など、報道機関だけに公開する情報が閲覧できるようになります。

プレスリリース受信に関するご案内

SNSでも最新のプレスリリース情報をいち早く配信中