PR88628

LONDON, March 24, 2021 /PRNewswire=KYODO JBN/ --

- Fishawack Health bolsters its strong strategic offering by acquiring PRMA

Consulting – a global market access and HEOR consulting leader with significant

expertise in US, EU, and Asia-Pacific markets

Leading life science commercialization partner Fishawack Health (

https://fishawack.com/ ) has acquired PRMA Consulting (

https://www.prmaconsulting.com/ ), a premier global market access and health

economics outcomes research (HEOR) consultancy with offices across Europe,

Asia, and the US.

Photo - https://mma.prnewswire.com/media/1471132/Fishawack_Health_Picture1.jpg

The acquisition bolsters Fishawack Health's strong strategic offering, adding

deep expertise in Asia-Pacific and European markets to complement the company's

existing market access offering in North America. Fishawack Health now offers

one of the industry's leading market access and HEOR capabilities, spanning the

globe.

"We're delighted to welcome PRMA Consulting to our group – our third

acquisition of 2021," Oliver Dennis, Fishawack Health Co-founder, and CEO,

said. "PRMA Consulting brings extensive global market access, HEOR, and disease

area expertise, making them an important addition to our Consulting business

unit. By acquiring best-in-class organizations like PRMA Consulting, we are

continuously developing agile, integrated, and tailored solutions that ensure

we're one step ahead of our client's complex and evolving needs across the

product lifecycle – from laboratory assets to launch and beyond."

For more than a decade, PRMA Consulting has shaped the future of market access

with an industry-leading strategic offering and award-winning, cloud-based

digital applications that unlock and optimize product value – the PRMA

Healthcheck(R), PRMA Navigator(R), PRMA Tracker(R), and PRMA Access

Accelerator(R). Fishawack Health intends to make these solutions available to

all existing clients.

Fishawack Health Head of Consulting, Fred Bassett, said: "Our goal at Fishawack

Health is to give clients access to highly-experienced experts who provide

strategic direction, helping to make decisions that matter across the

development and commercialization of portfolios, products, and services. The

PRMA Consulting team shares our passion for solving the most complex and

challenging healthcare problems in fast-evolving markets. We're delighted to

add a team of market access and health economics strategists with deep

specialism in HEOR, healthcare technology assessments, pricing, and

reimbursement processes."

David Sykes, Founding Partner at PRMA Consulting, explained: "We are excited

about the opportunity of joining Fishawack Health and building out the leading

global value, evidence, and access group. We were drawn by our shared culture

and values and the ability to tap into existing complementary Fishawack Health

resources, which will help us provide our clients with an even better

experience.

"As the pace of clinical development accelerates and the responsibilities

between medical, commercial, access, and HEOR merge, we see a huge opportunity

to develop market-leading integrated and cross-functional service offerings for

our clients.

"We would like to thank our clients for helping us achieve this important

milestone. I would also like to recognize and thank the wonderful team at PRMA

Consulting who have helped us to be so successful. As our journey progresses,

we remain focused on partnering with clients to help them enable faster patient

access to therapies that improve health outcomes."

About Fishawack Health

Visit: www.fishawack.com

About PRMA Consulting

Visit: www.prmaconsulting.com  

Advisers involved in this transaction included:

KPMG Manchester acted on behalf of Fishawack Health for financial and tax due

diligence; Craig Scott and Elan Iorwerth, Hill Dickinson (Liverpool), together

with Jamie Mercer and Lyle LeBlang, Sheppard Mullin (San Diego), and Allen &

Overy (London) provided legal support; and EY provided tax advice.

PricewaterhouseCoopers acted on behalf of PRMA Consulting for corporate

finance. Charles Russell Speechlys LLP provided legal support and due

diligence, and Marcussen Consulting LLP provided Tax advice and due diligence.

SOURCE:  Fishawack Health

CONTACT:  Natasha Cowan, Corporate Communications Manager, Fishawack Health,

+44-020-3328-1840, natasha.cowan@fishawack.com, or Heather Brucker, Corporate

Communications Manager, Fishawack Health, +1-215-837-3111,

hbrucker@fishawack.com; or Jayne Sykes, Partner, PRMA Consulting, +44 (0)

1252-786284, jsykes@prmaconsulting.com