PR88768

NUREMBERG, Germany, March 30, 2021 /PRNewswire=KYODO JBN/ --

- Prolonged pandemic hampers planning

- Relaunch in 2022 with a strong digital offering

The first-ever Summer Edition of the world-renowned Spielwarenmesse in

Nuremberg was to open its doors this July after being postponed in January. In

its role as organiser, Spielwarenmesse eG had pulled out all the stops to

provide the industry with a suitable networking platform this year. Following

the unrelenting uncertainty surrounding the coronavirus pandemic both on a

national and international level, it has been decided to cancel the event and

to focus instead on Spielwarenmesse 2022. The resolution was passed at the

supervisory board meeting on 25 March.

Commenting on this latest move, Ernst Kick, CEO Spielwarenmesse eG, stated:

"Initially, we received excellent feedback about the Summer Edition from both

exhibitors and visitors. In recent weeks, however, the disappointingly slow

improvement in the pandemic has been fuelling uncertainty across the industry.

Our top priority remains the health and safety of all our participants." The

lack of political perspective with regard to trade fairs has had a considerable

impact on the ability of exhibition organisers to make firm plans and for

international manufacturers and buyers to schedule and book their travel and

accommodation. Despite the measures already set in motion, it would be

impossible to stage the Spielwarenmesse Summer Edition successfully without

having the all-important run-up to the fair clearly mapped out.

"From now on, all energy will be channelled into the regular Spielwarenmesse

which is scheduled to run from 2 to 6 February 2022 and will take place in

conjunction with Spielwarenmesse Digital. For the first time ever, the

organiser will be linking the indispensable experience of the live exhibition

in Nuremberg with the virtual world, enhancing the participation of both

suppliers and buyers whilst providing them with the best possible service.

"We're receiving such a positive response from across the board. The market

players cannot wait to get together again in February. And we're very much

looking forward to welcoming everyone back to Nuremberg for the 72nd

Spielwarenmesse," Mr Kick concluded.

Note for editors: Reprint free of charge. Images are available at

www.spielwarenmesse.de/media. Please provide us with a voucher copy on

publication.

Spielwarenmesse(R)

Spielwarenmesse(R), the leading international fair for toys, hobbies and

leisure, is organized by the fair and marketing services provider

Spielwarenmesse eG. The trade fair creates a comprehensive communication and

ordering platform for 2,800 national and international manufacturers. The

presentation of new products and the extensive industry overview provide a

valuable pool of information for annual market orientation for around 65,000

buyers and toy traders from more than 130 nations. Spielwarenmesse(R) has also

been a protected word mark in Germany since 2013.

Fair date: Spielwarenmesse®, Wednesday to Sunday, 2 – 6 Feb 2022

Photo - https://mma.prnewswire.com/media/1476419/Spielwarenmesse_2022.jpg

Logo - https://mma.prnewswire.com/media/1477206/Spielwarenmesse_2022_Logo.jpg

Source: Spielwarenmesse eG