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NEW YORK and MUMBAI, India, March 31, 2021 /PRNewswire=KYODO JBN/ --

- Tata Consultancy Services' New Brand Statement, 'Building on Belief', Puts

its Vast Experience in Purpose-Led Transformation at the Core of its Brand Story

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading global IT

services, consulting & business solutions organization, today unveiled a new

brand statement, 'Building on Belief' (

https://c212.net/c/link/?t=0&l=en&o=3113450-1&h=1118911242&u=https%3A%2F%2Fyoutu.be%2FtWxSf7kxJAI.&a=%27Building+on+Belief%27

), to articulate its mission and relationship with customers as it embarks on

its next decade of transformation-led growth.

Logo - https://mma.prnewswire.com/media/1477373/TCS_Logo.jpg  

The new brand vision encapsulates the active and collaborative role that TCS

plays in partnering with customers over the long term, leveraging its

contextual knowledge, investments in research and innovation, and technology

expertise to help them grow, and achieve their purpose-led transformation

goals. It also reflects TCS' own belief that it, along with its customers, can

harness collective knowledge to innovate in ways that result in better futures

for individuals, communities and the planet.

"Every innovation and every transformational journey begins with the belief

that it will make the world better," said Rajesh Gopinathan, MD & CEO, TCS. "We

are partnering with our customers in realizing that belief as well as their

purpose. It is who we are as an organization and reflects our bold ambition as

we embark on our next decade of growth."

'Building On Belief', represents a brand promise based on some core strengths

that TCS has come to be known for viz. a long term approach based on shared

purpose that benefits clients through the breadth of reach and ubiquity of

involvement; innovation and the responsible, sustainable and strategic view it

provides and the ability to harness collective knowledge to create

technology-led solutions for transformative, measurable impact.

"For decades, we have worked with our customers with a shared purpose-

leveraging the power of innovation, knowledge and technology to transform

businesses," said Rajashree R, CMO, TCS.  "Our new brand articulation and

purpose statement paves the way to engage with our customers as their growth

and transformation partners and bring together the power of our contextual

knowledge and expertise, to help them master their journey. We are excited to

take this new articulation of our brand to our clients, associates and all

other stakeholders."

In January, a report by Brand Finance found that TCS' brand value grew by

$1.4Bn in 2020, on an annual basis; the highest brand value growth in IT

services. TCS was also counted amongst the top 3 IT services brands in the

world and was the fastest growing brand in the industry over the last decade

(2010-2020). In the same period, TCS was selected as a Superbrand in the US for

its brand reputation, and a Superbrand in the UK.

For further details on the new brand articulation and purpose, click here:

https://www.tcs.com/buildingonbelief

About Tata Consultancy Services (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions

organization that has been partnering with many of the world's largest

businesses in their transformation journeys for the last 50 years. TCS offers a

consulting-led, cognitive powered, integrated portfolio of business, technology

and engineering services and solutions. This is delivered through its unique

Location Independent Agile(TM) delivery model, recognized as a benchmark of

excellence in software development.

A part of the Tata group, India's largest multinational business group, TCS has

over 469,000 of the world's best-trained consultants in 46 countries. The

company generated consolidated revenues of US $22 billion in the fiscal year

ended March 31, 2020 and is listed on the BSE (formerly Bombay Stock Exchange)

and the NSE (National Stock Exchange) in India. TCS' proactive stance on

climate change and award-winning work with communities across the world have

earned it a place in leading sustainability indices such as the Dow Jones

Sustainability Index (DJSI), MSCI Global Sustainability Index and the FTSE4Good

Emerging Index. For more information, visit us at www.tcs.com.

TCS media contacts:

Asia Pacific        Email: charlene.lee@tcs.com | Phone: +65 9138 4370

Australia and       Email: kelly.ryan@tcs.com | Phone: +61 422 989 682

New Zealand                

Benelux                    Email: joost.galema@tcs.com | Phone: +31 615 903387

Canada                     Email: tia.thomas@tcs.com | Phone: +1 647 790 7602

Europe                    Email: mattias.afgeijerstam@tcs.com | Phone: +46 723 989 188

India               Email: arushie.sinha@tcs.com | Phone: +91 22 6778 9960

                    Email: saxena.kritika@tcs.com| Phone: +91 22 6778 9999

Japan               Email: douglas.foote@tcs.com | Phone: +81 80-2115-0989

Latin America       Email: martin.karich@tcs.com | Phone: +569 6170 9013

Middle East         Email: s.hasneen@tcs.com | Phone: +971567471988

& Africa

Nordics             Email: roland.bagen@tcs.com | Phone: +46 70 317 80 24

UK                  Email: peter.devery@tcs.com | Phone: +44 20 3155 2421

USA / Canada        Email: william.thomas@tcs.com | Phone: +1 203-984-3978

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Consultancy Services Limited (TCS). The content / information contained here is

correct at the time of publishing. No material from here may be copied,

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Copyright (C) 2021 Tata Consultancy Services Limited

SOURCE  Tata Consultancy Services