PR88881

GUANGZHOU, China, April 7, 2021 /PRNewswire=KYODO JBN/ --

China International Furniture Fair (Guangzhou) ("CIFF Guangzhou") wrapped up

its highly successful 47th edition on March 31. Held over eight days, across

750,000 sqm of exhibition space, the 47th edition of CIFF Guangzhou welcomed

4,000 exhibitors and over 357,809 visitors, a 20.17% increase compared with the

pre-pandemic edition in 2019. CIFF's online exhibition platforms garnered over

7.6 million views.

CIFF Guangzhou brought together brands and attendees from the industry's

upstream and downstream with dozens of cutting-edge themed exhibitions and

forums, ranging from high-end design and the latest styles to material trends

and smart technologies. Focused on the full supply chain from design to

manufacturing and consumers, the fair covered multiple segments: home

furniture, home decor and home textiles, outdoor leisure, office furniture,

furniture machinery and raw materials.

"The needs and requirements of the furniture industry have evolved in the

context of the pandemic. That's why this year, CIFF Guangzhou promoted the

value of original design while creating an upgraded business model in touch

with the latest circumstance. Our goal is to improve quality while maintaining

stability, nurture design innovation, connect the extraordinary domestic market

with export opportunities, strengthen the industry chain, and improve digital

services," said Xu Bing, Deputy Director of China Foreign Trade Center.

Earlier this year, CIFF Guangzhou launched a repositioning strategy anchored in

"design trends, global trade, full supply chain", which highlights the role of

original design in the furniture industry. It invited prominent design players

from all over the country to participate in the exhibition and hosted a number

of design-related themed exhibitions and events, such as the CIFF Design

Spring, CMF Trend LAB, and D2M Lab. Fully leveraging the advantages of its

exhibition platform, CIFF Guangzhou strengthened the connection between

exhibitors and leading designers with multiple activities in different forms.

In a bid to empower and strengthen cross-border cooperation, CIFF Guangzhou

organized multiple forums and events to explore trade opportunities. In

addition, CIFF hosted an online meeting for overseas buyers this year, creating

a cloud-based bridge for exhibitors to connect with overseas merchants who

could not attend in person and share domestic and international development

opportunities. By integrating the full supply chain and tapping into its

omni-channel resources, CIFF Guangzhou has supported the world's furniture

industry to embrace innovation and development in the post-pandemic era.

Source: China International Furniture Fair (Guangzhou)

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   Caption: CIFF Guangzhou Connects 357,809 Visitors with 4,000 Quality Brands

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   Caption: CIFF Guangzhou Connects 357,809 Visitors with 4,000 Quality Brands