PR88992

LONDON, April 14, 2021 /PRNewswire=KYODO JBN/ --

Johnnie Walker – the world's best-selling Scotch[1] – is today launching The

Next Steps initiative, its most ambitious sustainability drive to date, putting

the focus firmly on more sustainable socialising for everyone.

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The initiative is a wide-ranging action plan that will see the whisky maker

keep walking to become more sustainable by design from 'grain to glass'. The

initiative is part of the brand's ongoing efforts to reduce its environmental

footprint, restore natural landscapes and reinvent how its whisky is made,

distributed and enjoyed in every corner of the world.

Included in the programme is a series of environmental commitments which, by

2030, will ensure:

    -- 100% of Johnnie Walker whisky production is net-zero carbon.

    -- 100% of Johnnie Walker distilleries harness renewable energy.

    -- All packaging will be recyclable, reusable or compostable.

    -- Investment in projects to restore peatland and plant and protect trees

       in Scotland.

    -- A reinvention of the drinking experience to be more sustainable, and

       engagement with people around the world on the importance of

       'sustainable socialising'.

"Johnnie Walker is built on a legacy of making positive, progressive choices –

our own 'Keep Walking' mantra is shaped by that thinking. When we look at the

world around us, it's clear that we all have a role to play in protecting the

planet and its resources. We can either see what's happening and choose to do

nothing or we can keep walking, taking every step we can to reduce our impact.

We believe there is only one choice to make," said Julie Bramham, Johnnie

Walker Global Brand Director.

The new programme will be spearheaded by the creation of a revolutionary new

bar experience, which will showcase the future of 'sustainable socialising'.

Created in partnership with multi-award-winning drinks pioneer Ryan

Chetiyawardana (Mr Lyan Studio); CEO of Package Free and zero-waste champion

Lauren Singer; and The World's Most Rubbish (a global community dedicated to

making single-use a thing of the past), the inventive bar experience will

premiere later this year before rolling out globally across multiple markets.

Bramham continued: "We want everything we do to be more sustainable across

every aspect of our brand and the new drinks experience is where we bring that

all together. It's a space where the set-up, the furniture, the operations,

processes, and drinks will all be as sustainable as can be. But it will also be

- simply and importantly - a brilliant bar experience, something we've all been

missing in recent times. It's the way things should be now and we're proud to

be pushing boundaries so that people can have a better choice. What if, by

going out for the night, you could help make the world just a little bit

better? This is one of the most exciting things we've ever done."

Ryan Chetiyawardana said: "Sustainability needs commitment and bold steps –

alongside the little, everyday ones – so I'm so proud to be working in

partnership with Johnnie Walker as they seek to make proper inroads into

addressing this evolving topic with a real and genuine ambition to make a

difference. It's been incredible to see them focussed on revolutionising their

approach to drink, events and experiences, and helping support big scale

change."

As part of The Next Steps initiative, Johnnie Walker is proud to be partnering

with the RSPB Scotland (Royal Society for the Protection of Birds) to restore

88 hectares of heavily degraded peatland. This important work will allow plant

life to regenerate, support wildlife and reduce carbon emissions. Despite

covering only 3% of the world's surface, peatlands store 30% of the world's

carbon and are vital to the health and wellbeing of the whole planet.*

Johnnie Walker is also committing to:

    -- Reduce its environmental impact by increasing the recycled content in

       all its packaging material: including a minimum of 60% recycled glass

       in its core range bottles by 2025, which the brand predicts will use

       13,000 fewer tonnes of carbon every year**; 100% of the plastic used

       in its packaging will also be made from recycled content.

    -- Make its glass bottles up to 25% lighter.

    -- Ensure all packaging material, including secondary packaging such as

       gift boxes, will be recyclable, reusable or compostable by 2030. The

       brand predicts that all of its actions to reduce its packaging will

       reduce its carbon footprint by 15%*** - equivalent to 4,200 return

       flights from Edinburgh to Sydney.

    -- Ensure that by 2030, the production of Johnnie Walker will use 20%

       less water. This annual saving could be equivalent to 76 Olympic sized

       swimming pools. ****

    -- Work with customers and suppliers to continue to find and implement

       more sustainable alternatives for promotional materials and bar ware –

       with a focus on recyclability or reusability.

    -- Continue to lead the way in terms of 'green tourism' with the goal of

       having all of its Scotch whisky visitor experiences Green Tourism Gold

       certified.

    -- Working with and supporting farmers and grain suppliers to help them

       implement regenerative farm practices and become verified against the

       Sustainable Agriculture Initiative Platform's widely-recognised Farm

       Sustainability Assessment (FSA).

    -- Support local initiatives to help preserve our natural landscapes. In

       Chile, the brand has partnered with Tu Mejor Huella, to protect and

       restore 5,000 square meters of Torres del Paine National Park, one

       of Patagonia's most iconic landscapes.

"Over the next few years, the choices we make and the actions we take will make

a tangible difference to the environment. But more than that we want to do what

we can to help give people all around the world the chance to make simple, more

sustainable choices themselves and, in doing so, play their own part in

building a better future. None of us can change things entirely by ourselves

but the collective effort of millions of people pushing in the same direction

can make a real, lasting difference," said Bramham.

The brand's environmental pledges come on top of its continued commitment to

promote diversity and inclusivity in all its work and its ongoing advocacy for

responsible drinking.

For more information on the initiative visit http://nextsteps.johnniewalker.com

where you can keep up-to-date and track progress in real time.

Inaction is not an option, Keep Walking.

NOTES TO EDITORS:

* The UK has around 13% of the world's peatlands – the vast majority of which

are in Scotland. Healthy peatbogs, kept in good condition and retaining water,

on average sequester about four times more CO2 than the equivalent area of

forest.

**All Johnnie Walker products at a price point of Blue Label and below, will

include a minimum of 60% recycled glass in its bottles by 2025. All other

products will follow by 2030

*** Based on the 2019 /2020 product life cycle

**** Based on 2019 full year volume

***** In 2020, Johnnie Walker invested in two important woodland protection and

tree planting projects at Allt Ruadh and Ballygowan in Scotland to restore

vital habitat, enhance local biodiversity and ecosystem services, and help

compensate our carbon emissions through CO2 sequestration. We have pledged to

plant one million trees across Scotland before 2030. So far, we've planted

approximately 389,000 in the Scottish Highlands which will offset roughly the

equivalent of 10,500 flights around the world or driving nearly half a million

times from London to Edinburgh. It also includes a new tree for every single

one of Diageo's 28,000+ employees.

Please drink responsibly. Visit drinkiq.com for the facts.

[1] IWSR 2020

SOURCE Johnnie Walker