Highlights from Auto Shanghai - GWM Steadily Advances Global Expansion with Five Brands
PR89062
SHANGHAI, April 19, 2021 /PRNewswire=KYODO JBN/--
On April 19, the 19th Shanghai International Automobile Industry Exhibition
(Auto Shanghai 2021) was formally unveiled. On this occasion, GWM officially
released a new brand - TANK, namely the fifth brand in addition to HAVAL, WEY,
ORA and GWM PICKUP. Next, GWM will deepen its global strategy and steadily
advance the global expansion of its five major brands.
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GWM Steadily Advances Global expansion with Five Brands
HAVAL and Pickup have been deeply involved in a number of markets around the
world for many years, and have been gaining popularity. POER Pickups were
launched in several markets around the world last year. In the Middle east,
where the pickup culture is popular, GWM is well recognized as a famous brand.
In more than 20 consecutive years, Pickup has ranked first among China's auto
exporters. The 3rd generation HAVAL H6 and JOLION will also be showcased at
this auto show, from where it will gradually go global. Full-size pickups, and
multiple stylish and avant-garde HAVAL concept cars at the exhibition have
attracted a lot of attention from the media.
New brand and new models represents GWM's new strategic blueprint. GWM adheres
to "user-oriented" principle and accelerates its transformation into a "global
mobility technology company". The company has launched three technology
platforms: L.E.M.O.N., TANK and COFIS. GWM follows the "over-investment" R&D
concept and insists on effectiveness. Its global R&D system has spread across
Europe, North America and Asia, forming a "10 sites in 7 countries" R&D
pattern. Later, it will continue to invest for R&D to keep its leading position
in cutting-edge technology.
With the progressing of global strategy, GWM has launched a number of models
worldwide, and also formed a "12+5" global production system, including 12
major full process auto production bases and 5 KD factories. Till now, GWM has
factories in Thailand, Russia, India, and so on. And it has established a sales
network of more than 500 dealerships s in more than 60 countries around the
world, covering core business districts in major cities in Russia, Australia,
South Africa, Central and South America, and the Middle East. GWM has sold more
than 700,000 cars in overseas market.
New technology platform, new product category and new product nomenclature help
GWM flourishing in all respects. In 2020, GWM sold 1.11 million cars globally,
and the share of overseas rose to 8%. In the future, the five brands under GWM
will pool their forces and complement each other, to offer global consumers
more stylish and high-quality models.
SOURCE HAVAL
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