PR89069

RESTON, Va., April 20, 2021 /PRNewswire=KYODO JBN/ --

-- National publisher and long-term Comscore client adds brand-new state level

clusters to its digital measurement with a multi-year commitment

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and

evaluating media across platforms, today announced that long-term client The

New Indian Express Group (ENPL) has taken the opportunity to subscribe to the

new state level clusters for digital audience measurement in India.

ENPL has leveraged Comscore's digital audience measurement data since 2017 and

this new multi-year deal marks a strengthening of that partnership. This

addition to the existing Comscore solution allows ENPL to understand

multi-platform audiences beyond country level, enabling them to connect with

brands at a regional level. Clusters such as Tamil Nadu, Karnataka and

Maharashtra & Goa particularly align with ENPL's strong presence in South India

and will provide invaluable insights into their audiences.

"The New Indian Express Group is one of the leading publishers from South

India, with a pan India network. This partnership will help them differentiate

themselves and drive their business goals," said Kedar Gavane, SVP Sales &

Partnerships, APAC, Comscore.

"State Level Cluster data helps us leverage our strong presence in South India

& connect with brands who are interested in regional campaign," said Lakshmi

Menon, CEO, ENPL. "This data is an important part of our plans to grow our

business in the coming years."

New state level clusters for India, launched in February 2021, unlocked new

opportunities for publishers, advertisers and agencies across India for a

deeper understanding of their audiences based on their location in 16 state

clusters across India.

For more information about Comscore's digital audience measurement suite (

https://c212.net/c/link/?t=0&l=en&o=3133833-1&h=4201119651&u=https%3A%2F%2Fwww.comscore.com%2FProducts%2FDigital&a=digital+audience+measurement+suite

) and these new audience clusters available now, please contact us today.

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and

evaluating media across platforms. With a data footprint that combines digital,

linear TV, over-the-top and theatrical viewership intelligence with advanced

audience insights, Comscore allows media buyers and sellers to quantify their

multiscreen behaviour and make business decisions with confidence. A proven

leader in measuring digital and set-top box audiences and advertising at scale,

Comscore is the industry's emerging, third-party source for reliable and

comprehensive cross-platform measurement. To learn more about Comscore, please

visit comscore.com.

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SOURCE: Comscore

Press: Neil Ripley, Comscore, +1 (646) 746-0579, press@comscore.com