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SANYA, China, April 20, 2021 /PRNewswire=KYODO JBN/ --

As the 2021 Boao Forum for Asia (BFA) kicked off its 20th anniversary edition

"A World in Change" on April 18, Hainan Island, where Boao is situated, has

become a shining showcase for the future of Asia in the post-pandemic era.

Hainan Island has attracted billions of dollars in investment since the

commencement of the Overall Plan for the Construction of the Hainan Free Trade

Port (Hainan FTP Plan) in June 2020. At the same time, Sanya, the popular

resort city located on the southern tip of Hainan Island, is emerging as the

hottest international tourism destination of 2021 with boundless new

opportunities for work, travel and play.

Combining the ancient charm of Hainan's Li and Miao ethnic culture with

crystal-clear waters, an abundance of coconut plantations, awe-inspiring

sunsets and a never-ending array of diverse activities, Sanya is brimming with

ways to stir the heart and awaken the senses. As Hainan enters a key stage of

the construction of the Hainan FTP, Sanya is poised to become the island's main

drawcard with a boom of investment into the tourism, modern services and

high-tech sectors. The Sanya Tourism Promotion Board is supporting this

transformation by evolving Sanya's tourism offering and innovating the region's

travel-related enterprises to capture visitors in the post-pandemic era.

The Sanya Tourism Promotion Board was created in 2020 as a market-oriented

operation organization focused on fostering government-enterprise partnerships,

mobilizing Sanya's abundance of resources in the cultural and tourism

industries, and exploring new opportunities to build Sanya's destination

branding. The inception of the board is also a bold attempt to explore

pioneering experiences to support the reform of the national tourism system

against the background of the New Hainan.

Over the past year, Hainan Island has introduced a number of policies and

systems to accelerate the island's development, including the reduction of

company registration timeframes to one day, the introduction of tax reductions

and exemptions to create a more business-friendly environment, and the

continued optimization of the tax-free operation and management system for

outlying islands. Already regarded as one of China's most popular domestic

tourist hotspots, the new Hainan FTP has reinvigorated Sanya's travel industry.

With China looking to the new Hainan as an investment hub, the "New Sanya" will

be a springboard for international business and travel in the region.

More than 104 key projects linked to the Hainan FTP have been inked in the past

month, alongside the additional 741 projects signed previously. As a major

investment magnet, these projects will inject an additional US$10 billion worth

of development into Hainan Island and provide more convenient conditions and

broader market opportunities to accelerate Sanya's tourism development. In

anticipation of an uptick in travel, leading tourism giants have set their

sights on Sanya, with the likes of Caesars Tourism establishing its corporate

headquarters in the area.

Meanwhile, PADI, the world's largest professional association of diving

instructors, has also signed an agreement with Sanya Yazhou Bay Science and

Technology City to open a dive training base and promote the development of

Hainan Island's dive training and tourism industries. With crystal-clear oceans

teeming with marine life, Sanya will serve as a base for PADI to expand its

operations in the region, as well as across China.

Leveraging the surge in investment and partnership, the Sanya Tourism Promotion

Board is dedicated to cultivating new destinations and modes of tourism that

showcase the city's vast diversity and resources. Its latest "Wonderland Sanya"

campaign is targeted at young travelers and invites them to explore the new

Sanya's unique and vibrant possibilities across five angles of food, travel

photography, culture, outdoor activities and luxury hospitality. As borders

gradually reopen in 2021 and beyond, the board will continue to enhance the

popularity of Sanya and Hainan Island as a global player in business and

leisure travel.

Source: Sanya Tourism Promotion Board

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   Caption: Sanya Ushers in New Era of Tourism with More Discoveries, More Experiences and

More Possibilities