PR89104

LOS ANGELES, April 20, 2021, /PRNewswire=KYODO JBN/--

The deal expands Songtradr's rights management capabilities and licensing

footprint

Songtradr, the world's largest B2B music licensing marketplace, announced today

that they have acquired Pretzel, the world's first platform to provide

stream-safe music for livestreamers. In addition to solving live streaming

monetization, Pretzel offers rights holders such as artists and labels exposure

to millions of new, highly engaged listeners through live broadcasts. Pretzel

marks Songtradr's third acquisition of 2021, further enhancing the company's

tech-enabled solutions.

"Music and gaming has always gone hand in hand and gamers are some of the most

engaged and valuable music fans. The explosive growth of lifestyle and gaming

live streams opens up an array of opportunities for our artists and our

clients. We immediately saw the potential for Pretzel's groundbreaking user

experience and rights management technology in our ecosystem and a clear

alignment of vision, values and culture," says Paul Wiltshire, CEO of Songtradr.

Over the last year, Pretzel monthly recurring revenues have increased over

600%, licensing over 6 million tracks from rights holders and currently

providing more than 12,000 hours of music for monetized streams on platforms

such as Twitch and YouTube. Pretzel's music catalog is constantly curated and

updated by the Pretzel team, creating an at-scale, stream-friendly music

solution for content creators without them having to worry about DMCA takedowns

or Content ID strikes.

"We are excited to join one of the fastest growing music tech companies in the

world and continue to innovate new solutions," says Nate Beck, Pretzel

Co-Founder and CEO. "Our goal with Pretzel has always been to allow

broadcasters to stream the music they want to listen to, while compensating

artists, songwriters, record labels and publishers fairly. By joining forces

with Songtradr, we will be able to accelerate our progress, developing a

platform that revolutionizes the way music is licensed."

The Pretzel deal marks Songtradr's fourth acquisition since completion of its

Series C funding round in July 2020 where the company raised US$30M. Other

acquired companies now under the Songtradr umbrella include Big Sync Music,

Cuesongs, and Song Zu.

ABOUT SONGTRADR:

Songtradr is the largest B2B music licensing marketplace in the world,

providing music creators and rights owners with a complete tech-enabled

solution for rights management and monetization while providing B2B music users

such as brands, advertisers, filmmakers, SVOD and broadcast networks, gaming,

streaming and social media platforms with highly-efficient, AI guided access to

music. https://www.songtradr.com/

ABOUT PRETZEL:

Pretzel is the first music streaming service fully licensed for live stream

content creators on platforms such as Twitch and YouTube. Pretzel develops

technology that solves the complexities of multi-party music licensing while

paying royalties efficiently and transparently to rights holders.

https://www.pretzel.rocks

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SOURCE: Songtradr