SHEIN Together Fest
LOS ANGELES, Apr. 22, 2021 /PRNewswire-AsiaNet/--
- GLOBAL FASHION RETAILER SHEIN ANNOUNCES 2nd ANNUAL STREAMING EVENT FEATURING
HEADLINING PERFORMANCE BY NICK JONAS
- The one-day music festival will celebrate SHEIN's philanthropic Light-a-Wish
campaign, where it pledged to donate $300,000 to three charitable causes chosen
by the SHEIN community.
Global fashion retailer SHEIN will be hosting its 2nd annual virtual music
festival, "SHEIN Together Fest" on May 2, 2021, to be streamed via SHEIN's free
app (
). The online event aims to bring people together in celebration of love,
music, and fashion. SHEIN will also donate $300,000 to three charities chosen
by its community during its Light-a-Wish campaign. This will be the first among
many other large philanthropic initiatives from the brand in 2021.
Photo -
https://mma.prnewswire.com/media/1492811/SheinFestival_IG_story_300dpi_1.jpg
Logo - https://mma.prnewswire.com/media/1492810/SHEIN_LOGO_Logo.jpg
In 2020, SHEIN Together virtual event featured a star-studded lineup including
performances, celebrity segments, and special influencer appearances by Katy
Perry, Lil Nas X, Rita Ora, Doja Cat, Yara Shahidi, Storm Reid, Madelaine
Petsch, Vanessa Morgan, Kimberly Loaiza, Sofia Wylie, and Tyler Cameron. The
event raised funds for the COVID19 Solidarity Response Fund for WHO powered by
The United Nations. Over 1.8 million viewers tuned into the event globally.
This year, the unique live stream music showcase begins Sunday, May 2nd at 2:00
PM PST and will be hosted by Erin Lim Rhodes, and packed with exclusive
performances by:
NICK JONAS
STEVE AOKI
MAREN MORRIS
TINASHE
LUNAY
The Light-A-Wish campaign launched in late December 2020, called upon the SHEIN
community to elect three causes that meant most to them. Over the course of the
campaign over 10 million people visited the Light-a-Wish page and 2 million
made a wish for their top cause. The SHEIN community chose, racial justice,
at-risk children, and climate and as a result, SHEIN will donate $100,000 to
each partner including NAACP (
) (LDF), Together We Rise (
), and Ecologi (
https://c212.net/c/link/?t=0&l=en&o=3136533-1&h=1130636611&u=https%3A%2F%2Fecologi.com%2F&a=Ecologi
). SHEIN will announce the next phase of its philanthropic program this May.
"Last year SHEIN Together helped unite 1.8 million SHEIN fans to raise
awareness and funds for Covid relief. The overwhelming response that SHEIN
Together received last year has inspired us to continue our philanthropic
efforts and give back to our community. This year, we are thrilled to have
such a diverse lineup of talent to help us celebrate the Light-A-Wish
campaign." Molly Miao, Chief Marketing Officer
Download the app on iPhone or Android at the Apple App Store (
) or visit: www.shein.com for more info.
Jennifer Walker
Walker Drawas
Jennifer@walkerdrawas.com
Caroline Rosato
Walker Drawas
Caroline@walkerdrawas.com
Lexi Mapile
Walker Drawas
Lexi@walkerdrawas.com
About SHEIN:
Founded in 2008, SHEIN is a fast-fashion e-retailer with a global network that
spans 220 countries and regions. Here at SHEIN, we place a premium not on our
apparel, but on choice. That's why we drop 500 new fashion items daily,
spoiling our customers with a dizzying selection of on-trend womenswear that
they can mix and match to their heart's delight. We do this because we believe
that the clothes we wear reflect our personalities and we want to empower
today's women to explore and express their individuality. With the abundance of
choice we provide, our customers can intricately craft that perfect look that
reflects their individuality. Simply put, we help you do you. To learn more
about SHEIN, follow us at shein.com (
https://c212.net/c/link/?t=0&l=en&o=3136533-1&h=2941288659&u=http%3A%2F%2Fshein.com%2F&a=shein.com
), instagram.com/shein (
), and youtube.com/shein (
).
SOURCE: SHEIN
CONTACT: Jennifer Walker, Walker Drawas, Jennifer@walkerdrawas.com;
Caroline Rosato, Walker Drawas, Caroline@walkerdrawas.com;
Lexi Mapile, Walker Drawas, Lexi@walkerdrawas.com
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