In Honor of Earth Day, SodaStream Announces Ambitious Sustainable Goals Through Environmental Campaign "Don't Just Share, Care"
PR89148
In Honor of Earth Day, SodaStream Announces Ambitious Sustainable Goals Through Environmental Campaign "Don't Just Share, Care" With Social Media Specialist Randi Zuckerberg
KFAR SABA, Israel, April 22, 2021 /PRNewswire=KYODO JBN/ --
-- The Environmental Brand Encourages People to Transform Social Concern Into
Real Action for The Planet And Leads The Way With Its Own Commitments
Including the Avoidance Of 78 Billion Single-Use Plastic Bottles By 2025
SodaStream today launched its 2021 Earth Day campaign "Don't just share, care"
with Randi Zuckerberg. In SodaStream fashion, the brand shares important
environmental messages in a humorous way, featuring Randi Zuckerberg to call on
people to not only virtually care on social media but also take action in real
life. At the end of the video, Zuckerberg introduces a sustainable community
platform where the company also published its own commitment to the environment
implemented on SodaStream.com.
Photo -
https://mma.prnewswire.com/media/1493348/SodaStream_Randi_Zuckerberg_Earth_Day_2021.jpg
Logo - https://mma.prnewswire.com/media/1158012/SodaStream_Logo.jpg
Committing to avoid plastic waste
SodaStream reusable bottles offer an alternative to single-use plastic bottles.
The leading sparkling water brand forecasts the avoidance of nearly 78 billion
bottles by 2025, an additional 11 billion from its goal announced last year.
SodaStream will also switch to metal its flavor bottles starting at the end of
this year, thus avoiding another 200 million plastic bottles.
SodaStream announced they are developing sparkling water makers from recycled
or plant-based material for the first time, taking their commitment to the
planet to their core category and thus making their entire portfolio greener.
"Our sparkling water makers are sustainable by essence; every SodaStream user
saves up to thousands of single-use plastic bottles from ending up in waste. We
are taking our commitment even further by introducing sparkling water makers
made from sustainable material," commented Eyal Shohat, SodaStream Global CEO.
Indeed a recent survey* conducted by the company has shown that 84% of
SodaStream users recognized the positive impact on the planet and reduced their
single-use bottle consumption. Almost 80% admitted becoming more
environmentally conscious.
Reducing carbon footprint
SodaStream plans to meet 10% of their global plant's total energy requirements
with solar energy by 2022 a five-fold increase from 2% in 2020.
Through these investments, SodaStream contributes to PepsiCo's goal of
transitioning to 100% renewable energy for company-owned operations globally by
2030. In addition, PepsiCo has pledged to achieve net-zero emissions by 2040,
one decade earlier than called for in the Paris Agreement.
SodaStream's Fizzi Starter Kit and Duo Starter Kit have been certified as
reducing carbon by the Carbon Trust. This certification demonstrates
SoadStream's continued commitment to the environment and sustainability. The
certification has allowed SodaStream to identify key areas in its products'
value chain where it can take action and reduce its overall carbon footprint.
Other company actions
Finally, SodaStream announces the closing of its offices on Earth Day and calls
employees to join clean-up activities around the globe (where possible per
Covid-19 restrictions).
SodaStream is also partnering with PangeaSeed Foundation, an ocean conservation
non-profit with a donation towards the Foundation's environmental education and
awareness efforts.
*Opeepl survey conducted on 600 users for SodaStream in the USA (Jan 2021)
About SodaStream
SodaStream, part of PepsiCo, is the world's leading sparkling water brand.
SodaStream enables consumers to enjoy endless good bubbles at home, without
hassle, and help save the planet. Sodastream bubbles are better for the
consumer - healthy, easy to make, light to carry - and better for the planet -
replacing up to thousands of single use plastic bottles with one reusable
SodaStream bottle. To learn more about SodaStream visit www.SodaStream.com and
follow SodaStream on Facebook (
), Twitter (
), Instagram (
) and YouTube (
).
Media Contact
Global
Clara Ghighi
Global Public Relations Manager
Clarag@sodastream.com
SOURCE: SodaStream
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