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ZURICH, April 27, 2021 /PRNewswire=KYODO JBN/ --

Hisense, the world-renowned technology company, has entered into a partnership

with FIFA to become an Official Sponsor of the FIFA World Cup Qatar 2022(TM)

which will create an exclusive connection between the tournament's worldwide

audience in unique and compelling ways.

By joining the roster of Commercial Affiliates for the upcoming tournament,

Hisense will be involved in a programme that will range from on-site engagement

opportunities to logo visibility across various platforms to global advertising

campaigns. The collaboration, which began in 2017, in advance of the FIFA World

Cup(TM) in Russia, also includes the opportunity for Hisense to present

specially created, video-on-demand programming to its customers using past FIFA

World Cup content, delivered through its integrated VIDAA smart TV platform.

"It gives me great pleasure to welcome Hisense on board as an Official Sponsor

of the FIFA World Cup, and we are delighted to partner with this

internationally respected brand, which also has a growing presence in the

sports market," said FIFA Secretary General Fatma Samoura. "FIFA and Hisense

are both focused on technology, innovation and giving people the best possible

experience. I am confident that this collaboration will support the global

objectives of both organisations and contribute to the success of what is sure

to be an amazing event next year."

"Continued investment in world-class sporting events represents Hisense's

determination to become a global brand," said Jia Shaoqian, the CEO of Hisense

Group. "It helps Hisense build stronger relationships with its global consumers

and accelerates the company's globalisation process. It also creates a solid

foundation for Hisense to compete with the world's most innovative and leading

brands in order to also become a premier global brand."

According to research around the event, the sponsorship of the 2018 FIFA World

Cup Russia(TM) boosted awareness of Hisense TV in China by 12% and globally by

6%, with strong performances in the United Kingdom, France, Canada, Russia,

Spain and Japan.

Hisense currently has more than 90,000 employees worldwide, together with 16

industrial parks and 16 research and development centres, which comprise a

multinational collaborative research and development system. Its business

includes multimedia, home appliances, IT intelligent information systems and

the modern service industry, while its products have been exported to over 160

countries and regions. According to an independent research and consultancy

firm, Hisense remains the world's fourth-largest TV maker in terms of unit

shipments (per 2020 figures).

The FIFA World Cup is a celebration for global football and an essential

opportunity for brands to showcase innovative technological achievements and

enhance fans' viewing experience. Hisense drives innovation to provide multiple

solutions for the increasingly diverse needs of consumers and to boost industry

development.

The FIFA World Cup Qatar 2022 will take place from 21 November until 18

December 2022. For more information on the event, visit FIFA.com.

SOURCE: Hisense

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