The Empire State Building to Celebrate 90 Years
NEW YORK, April 30, 2021 /PRNewswire-AsiaNet/ --
--New Historical Tours, Giveaways, and Other Year-Long Anniversary Celebrations
Planned
The World's Most Famous Building, the Empire State Building (
) (ESB) will celebrate its 90th anniversary May 1, 2021.
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"The Empire State Building, the international icon and symbol of dreams, was a
record breaker and trendsetter 90 years ago," said Anthony E. Malkin, chairman,
president, and CEO of Empire State Realty Trust. "Today she is fully modernized
for the 21st century, a world leader in energy efficiency retrofits in the
built environment, indoor environmental quality, and on building health
practices."
"Since we first opened our doors 90 years ago, the Empire State Building
Observatory has been the must-visit for travelers from around the world," said
Jean-Yves Ghazi, president of the Observatory. "We've welcomed everyone from
the Queen of England to the Queen of Christmas (Mariah Carey) through our
doors, and our most important visitors are our Observatory guests from around
the world who today visit our brand new, $165 million recreation of our entire
experience. With New York reopened as of July 1, we look forward to visits from
our fans near and far who can safely travel to celebrate this important
anniversary."
Brand-New Offerings for Visitors
To mark 90 years, the Empire State Building will kick off a wealth of new
offerings, with more announcements to be made over the course of the year-long
festivities.
-- Birthday Lighting: ESB's world-famous tower lights will sparkle in
white with a special "90" illuminated in the mast throughout the night.
-- New Historical Tour: The new 90 in 90 Tour (
)
will take guests on a 90-year journey in 90 minutes as they explore the
building's rich history. Treated as a VIP with their own ESB Ambassador
at their side, guests quickly become insiders and go behind-the-scenes
at the Empire State Building.
-- 90th Anniversary Collectors' Items: The Empire State Building's gift
shop will offer limited edition, 90th Anniversary items available only
on-site.
-- Birthday Giveaway: With the purchase of a Sunrise, Premium or All
Access ticket to the Observatory, guests will be gifted a
complimentary, celebratory 90th anniversary tote bag.
-- David Yurman Window Display: In honor of ESB's 90th anniversary,
America's foremost luxury jewelry brand David Yurman will launch its
new "Empire Collection" of women's jewelry and men's accessories -- all
inspired by the Art Deco architectural wonder -- with a window display
in the building's famed Fifth Avenue lobby. The Empire collection will
be available exclusively at David Yurman retail stores and on
-- Sweeping Views with Starbucks Coffee: For the entire month of May,
guests who show their Observatory ticket at the 34th Street Starbucks
located inside ESB before or after their visit will receive a $0.90
tall, hot or iced coffee and a Starbucks reusable cup while supplies
last.
A Reimagined Guest Experience
Since its construction, the Empire State Building has taken pride in its status
as the World's Most Famous Building -- an international symbol of technology,
imagination, and ambition. Recent renovations and a reimagined visitor
experience serve as an example for other buildings and attractions across the
globe.
-- Reimagination of The Observatory Experience (
):
A five-year, $165 million overhaul of the visitor journey to the 86th
Floor Observatory was completed in 2019 and introduced a new dedicated
guest entrance on 34th Street, an immersive 10,000 square foot museum,
and additional exhibits on the redesigned 80th Floor. A brand-new 102nd
Floor Observatory with floor-to-ceiling windows complete the redo. ESB
also improved indoor air quality throughout the building and
specifically throughout the Observatory Experience with industry-
leading MERV 13 filters and AtmosAir bi-polar ionization. The building
lives within the larger Empire State Realty Trust real estate
portfolio, which was the first in the Americas to achieve the evidence-
based, third-party verified WELL Health-Safety Rating for overall
health and safety.
-- Sustainability Retrofit (
):
Over the last 10 years, the Empire State Building underwent a ground-
breaking energy and efficiency retrofit as part of the $550 million
Empire State ReBuilding program that transformed it into one of today's
most efficient historic landmarks. The building is in the top 20
percent of all Class A commercial assets in the nation and has been
recognized by more than ten independent organizations for its
sustainability leadership. As a result of these efforts, ESRT earned
the highest possible GRESB 5 Star Rating and Green Star recognition for
sustainability performance in real estate and was named
a Fitwel Champion for healthy, high-performance buildings. ESB looks
forward to a more sustainable future with a recently announced target
to reach carbon neutrality by 2030.
-- Updated Tower Lights (
):
In 2012, the Empire State Building upgraded its world-famous tower
lights to now display more than 16 million colors. The new lights
debuted with the building's first music-to-light show set to Alicia
Keys' Girl on Fire and Empire State of Mind. The building recently
brought back the classic show during 2020 to bring a moment of joy to
all New Yorkers during the pandemic.
-- Restoration of an Art Deco Classic (
):
In 2009, the celestial ceiling mural of the Empire State Building's
Fifth Avenue Lobby was fully restored. The project used aluminum leaf
and 23-karat gold, the same materials from 1931, and took more than
20,000 man hours. Just last year, the silhouette of the Empire State
Building was also restored to the original design that influenced
various architectural styles. With the removal of various antennas and
a new coat of silver waterproof paint, ESB sparkles like new.
"Over the past 90 years, the Empire State Building has been the undisputed
landmark of the New York City skyline, with its iconic tower lights that shine
as a symbol of hope, strength and perseverance," said Mr. Malkin. "We will
continue to innovate and push boundaries in technology, sustainability and
tourism to ensure that the Empire State Building remains America's Favorite
Building for the next 90 years as well."
Images and b-roll of the Empire State Building's archival footage, Observatory
Experience, and signature lightings can be found here (
). With more news and announcements to come, be sure to follow the Empire State
Building on LinkedIn (
), Instagram (
), Twitter (
) and Facebook (
) to stay up to date. For more information and to purchase tickets, please
visit https://www.esbnyc.com/90.
About the Empire State Building
The Empire State Building (
), "The World's Most Famous Building," owned by Empire State Realty Trust (
), Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to
antenna. The $165 million reimagination of the Empire State Building
Observatory Experience creates an all-new experience with a dedicated guest
entrance, an interactive museum with nine galleries, and a redesigned 102nd
Floor Observatory with floor-to-ceiling windows. The journey to the
world-famous 86th Floor Observatory, the only 360-degree, open-air observatory
with views of New York and beyond, orients visitors for their entire New York
City experience and covers everything from the building's iconic history to its
current place in pop-culture. Learn more at www.esbnyc.com. 2021 is the 90th
anniversary year of the building which officially opened on May 1, 1931.
Declared "America's Favorite Building" by the American Institute of Architects,
as well as the world's most popular travel destination by Uber and the #1 New
York City attraction by Lonely Planet it welcomes more than 4 million annual
visitors from around the world.
Since 2011, the building has been fully powered by renewable wind electricity,
and its many floors primarily house a diverse array of office tenants such as
LinkedIn, Shutterstock, and Global Brands Group, as well as retail options like
STATE Grill and Bar, Tacombi, and Starbucks. For more information and
Observatory Experience tickets visit esbnyc.com or follow the building's
Facebook (
), Twitter (
), Instagram (
), Weibo (
), YouTube (
), or TikTok (
).
About Empire State Realty Trust
Empire State Realty Trust, Inc. (NYSE: ESRT) owns, manages, operates, acquires
and repositions office and retail properties in Manhattan and the greater New
York metropolitan area, including the Empire State Building, the "World's Most
Famous Building." The company's office and retail portfolio covers 10.1 million
rentable square feet, as of Dec. 31, 2020, which consists of 9.4 million
rentable square feet across 14 office properties, including nine in Manhattan,
three in Fairfield County, Connecticut, and two in Westchester County, New
York; as well as approximately 700,000 rentable square feet in the retail
portfolio.
Empire State Realty Trust is a leader in energy efficiency in the built
environment and sustainability space, with 76 percent of the eligible portfolio
ENERGY STAR (
) certified and 100 percent fully powered by renewable wind electricity. As the
first commercial real estate portfolio in the Americas to achieve the
evidence-based, third-party verified WELL Health-Safety Rating (
) for health and safety, ESRT additionally earned the highest possible GRESB (
) 5 Star Rating and Green Star recognition for sustainability performance in
real estate and was named a Fitwel (
) Champion for healthy, high-performance buildings. To learn more about Empire
State Realty Trust, visit https://empirestaterealtytrust.com and follow ESRT on
Facebook (
), Instagram (
), Twitter (
) and LinkedIn (
).
Source: Empire State Realty Trust, Inc.
Category: Empire State Building
CONTACT: Brock Talbot, +1 212-736-3100, btalbot@empirestaterealtytrust.com.
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