Julius Meinl Coffee Makes Up for Year's 'Most Missed Moment' With 'Say Hello' Campaign
PR89460
VIENNA, May 12, 2021 /PRNewswire=KYODO JBN/ --
Going for a coffee with a friend or family member is lock-down's most missed
moment, with an estimated 13bn moments missed in the past 12 months across
Europe's cities, according to premium coffee brand Julius Meinl.
A survey of 4,000 adults living in European cities has revealed that during the
pandemic over two-thirds have missed the simple, everyday pleasure of meeting
in a café for a coffee and a chat.
Most of those surveyed missed the social connection and 81% said that having a
conversation with a friend or stranger had a positive impact on their wellbeing.
The study conducted by Viennese coffee roaster Julius Meinl and OnePoll across
London, Vienna, Milan and Bucharest in April 2021, showed that between March
2020 and March 2021 European city dwellers on average missed a quarter of the
conversations they usually had with strangers.
Londoners missed the most having lost 6.3m opportunities to meet someone new,
whilst the Viennese missed 2.5m and the people of Milan missed 2.1 million
moments.
Julius Meinl asked city-dwellers whether their attitudes towards strangers had
changed during the pandemic. 36% of people said they are now more likely to say
'hello' to a stranger than they were pre Covid-19.
One in 10 said they would be much more likely to say 'hello', claiming they now
felt 'more connected' to others as a result of the global crisis. Just 20% said
they were less likely to say 'hello' with barriers to striking up a new
conversation including a lack of confidence, nervousness about talking to
people and fear of the virus spreading.
Londoners are the most sociable with almost half (48%) saying they would be
more likely to say 'hello' and one in five (20%) being much more likely. Just
12% said they would be less likely compared with a quarter of those living in
Bucharest and Milan.
One in five surveyed said the place they would most likely start up a new
conversation was in a café.
To support cafes, hotels and restaurants around the globe as they begin to
reopen and to make up for the thousands of missed moments Julius Meinl will be
increasing connections over coffee with their "Say Hello" campaign. Launching
globally from 1st June 2021, Julius Meinl coffee drinkers will be encouraged to
"Say Hello" to a friend or a stranger, gift them a complimentary cup of Julius
Meinl coffee and share a moment together. www.juliusmeinl.com/Say-Hello
Photo - https://mma.prnewswire.com/media/1507658/Julius_Meinl_Say_Hello.jpg
Logo - https://mma.prnewswire.com/media/1507657/Julius_Meinl_Logo.jpg
Source: Julius Meinl
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