Zhang Yuzhuo, Chairman of Sinopec: Accelerating the World-class Brand Build up to Better Lead the High-quality Development of Enterprise
PR89456
BEIJING, May 11, 2021 /PRNewswire=KYODO JBN/ --
The "2021 China Brand Value Evaluation Information" released on May 9 amid the
Fifth China Brand Day celebration, China Petroleum & Chemical Corporation (HKG:
0386, "Sinopec") ranks No.1 across the energy and chemical industry in China
with a brand value of 308.59 billion yuan ($48.01 billion), a 9.491 billion
yuan ($1.48 billion) growth compare to 2020. Brands value of its Easy Joy,
Epec.com, Sinopec Lubricant Company, and Sinopec Donghai Asphalt raised
significantly.
At the forum on China Corporate Brand Building held on May 10, Mr. Zhang
Yuzhuo's keynote speech solemnly stated that Sinopec will accelerate to build a
world-class independent brand to better lead the high-quality development of
the enterprise.
Manufacturing capacity in China continues to grow and develop, showing vigorous
vitality and creativity with increased number of Chinese brands going abroad.
For 38 years, Sinopec has emphasized on strengthening brand building and
committed to bring the society cleaner, higher-end and more diverse energy and
chemical products. Fulfilled its brand promises with actions and
responsibilities, Sinopec will continue to meet people's needs for better life
and promote the company's brand value, reputation and influence.
"Sinopec will step up in building a world-class brand, adhering to the brand
value proposition of 'Innovation leads the future of the industry, creating
better life with responsibility," as well as making the brand slogan of
'Cleaner Energy, Better Life' deeply rooted in customers' hearts, entering
thousands upon thousands of households as a responsible international
enterprise," said Zhang Yuzhuo, chairman of Sinopec.
In the future, Sinopec will Implement the brand strategy vigorously and firmly
establish the concept of "quality is always one step ahead" and "every drop of
oil is a promise" to highlight Sinopec's commitment to quality first, speeding
up the promotion of brand vitality. Guided by the implementation of a
world-leading development strategy, Sinopec will strengthen its operation
management and speed up to improve brand support.
By taking the opportunity of building a pioneering technology company, Sinopec
will also continue to innovate and boost its brand competitiveness, along with
speed up the green and low-carbon transition, promoting clean fossil energy,
scaled non-fossil energy and low-carbon production process to ensure that it
reaches the carbon emissions peak before China's goal and strives to achieve
carbon neutral by 2050.
In addition, Sinopec will support key projects of rural revitalization, Beijing
2022 Winter Olympics, health express initiative, public open days, charity gas
stations for sanitation workers and more to consolidate social responsibility
and elevate brand influence, making "responsible" a keyword of the Sinopec
brand.
About Sinopec
Sinopec Corp. is one of the largest integrated energy and chemical companies in
China. Its principal operations include the exploration and production,
pipeline transportation and sale of petroleum and natural gas; the sale,
storage and transportation of petroleum products, petrochemical products, coal
chemical products, synthetic fiber, fertilizer and other chemical products; the
import and export, including an import and export agency business, of
petroleum, natural gas, petroleum products, petrochemical and chemical
products, and other commodities and technologies; and research, development and
application of technologies and information.
Sinopec sets 'fueling beautiful life' as its corporate mission, puts 'people,
responsibility, integrity, precision, innovation and win-win' as its corporate
core values, pursues strategies of value-orientation, innovation-driven
development, integrated resource allocation, open cooperation, and green and
low-carbon growth, and strives to achieve its corporate vision of building a
world leading energy and chemical company.
For more information, please visit: http://www.sinopecgroup.com/group/en/.
Source: Sinopec
Image Attachments Links:
Link: http://asianetnews.net/view-attachment?attach-id=391003
Caption: Mr. Zhang Yuzhuo, Chairman of Sinopec Delivers Keynote Speech that Sinopec Will
Accelerate to Build a World-class Independent Brand to Better Lead the
High-quality Development of the Enterprise.
Link: http://asianetnews.net/view-attachment?attach-id=391005
Caption: Sinopec Hydrogen Refueling Station Is in Use in China with another 100 Stations
Planned to Build and Operate in 2021.
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