Zhang Yuzhuo, Chairman of Sinopec: Accelerating the World-class Brand Build up to Better Lead the High-quality Development of Enterprise

Sinopec

PR89456

 

BEIJING, May 11, 2021 /PRNewswire=KYODO JBN/ --

 

The "2021 China Brand Value Evaluation Information" released on May 9 amid the

Fifth China Brand Day celebration, China Petroleum & Chemical Corporation (HKG:

0386, "Sinopec") ranks No.1 across the energy and chemical industry in China

with a brand value of 308.59 billion yuan ($48.01 billion), a 9.491 billion

yuan ($1.48 billion) growth compare to 2020. Brands value of its Easy Joy,

Epec.com, Sinopec Lubricant Company, and Sinopec Donghai Asphalt raised

significantly.

 

At the forum on China Corporate Brand Building held on May 10, Mr. Zhang

Yuzhuo's keynote speech solemnly stated that Sinopec will accelerate to build a

world-class independent brand to better lead the high-quality development of

the enterprise.

 

Manufacturing capacity in China continues to grow and develop, showing vigorous

vitality and creativity with increased number of Chinese brands going abroad.

 

For 38 years, Sinopec has emphasized on strengthening brand building and

committed to bring the society cleaner, higher-end and more diverse energy and

chemical products. Fulfilled its brand promises with actions and

responsibilities, Sinopec will continue to meet people's needs for better life

and promote the company's brand value, reputation and influence.

 

"Sinopec will step up in building a world-class brand, adhering to the brand

value proposition of 'Innovation leads the future of the industry, creating

better life with responsibility," as well as making the brand slogan of

'Cleaner Energy, Better Life' deeply rooted in customers' hearts, entering

thousands upon thousands of households as a responsible international

enterprise," said Zhang Yuzhuo, chairman of Sinopec.

 

In the future, Sinopec will Implement the brand strategy vigorously and firmly

establish the concept of "quality is always one step ahead" and "every drop of

oil is a promise" to highlight Sinopec's commitment to quality first, speeding

up the promotion of brand vitality. Guided by the implementation of a

world-leading development strategy, Sinopec will strengthen its operation

management and speed up to improve brand support.

 

By taking the opportunity of building a pioneering technology company, Sinopec

will also continue to innovate and boost its brand competitiveness, along with

speed up the green and low-carbon transition, promoting clean fossil energy,

scaled non-fossil energy and low-carbon production process to ensure that it

reaches the carbon emissions peak before China's goal and strives to achieve

carbon neutral by 2050.

 

In addition, Sinopec will support key projects of rural revitalization, Beijing

2022 Winter Olympics, health express initiative, public open days, charity gas

stations for sanitation workers and more to consolidate social responsibility

and elevate brand influence, making "responsible" a keyword of the Sinopec

brand.

 

About Sinopec

 

Sinopec Corp. is one of the largest integrated energy and chemical companies in

China. Its principal operations include the exploration and production,

pipeline transportation and sale of petroleum and natural gas; the sale,

storage and transportation of petroleum products, petrochemical products, coal

chemical products, synthetic fiber, fertilizer and other chemical products; the

import and export, including an import and export agency business, of

petroleum, natural gas, petroleum products, petrochemical and chemical

products, and other commodities and technologies; and research, development and

application of technologies and information.

 

Sinopec sets 'fueling beautiful life' as its corporate mission, puts 'people,

responsibility, integrity, precision, innovation and win-win' as its corporate

core values, pursues strategies of value-orientation, innovation-driven

development, integrated resource allocation, open cooperation, and green and

low-carbon growth, and strives to achieve its corporate vision of building a

world leading energy and chemical company.

 

For more information, please visit: http://www.sinopecgroup.com/group/en/.

 

Source: Sinopec

 

Image Attachments Links:

 

   Link: http://asianetnews.net/view-attachment?attach-id=391003

 

   Caption: Mr. Zhang Yuzhuo, Chairman of Sinopec Delivers Keynote Speech that Sinopec Will

Accelerate to Build a World-class Independent Brand to Better Lead the

High-quality Development of the Enterprise.

 

   Link: http://asianetnews.net/view-attachment?attach-id=391005

 

   Caption: Sinopec Hydrogen Refueling Station Is in Use in China with another 100 Stations

Planned to Build and Operate in 2021.

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