Go and Change!
PR89494
GUANGZHOU, China, May 13, 2021 /PRNewswire=KYODO JBN/--
Today marks the release date of GAC MOTOR's new slogan and brand values that
define the company's strategic direction moving forward: GO AND CHANGE!
https://mma.prnewswire.com/media/1509489/GO_AND_CHANGE_TVC_EN_110S.mp4
Creating great vehicles is at the center of GAC MOTOR's work. However, the
company aims go further: looking to break new boundaries in technology, design,
and research, and to create value and meaningful changes in customer's lives.
"GO AND CHANGE!" encapsulates GAC MOTOR's ethos and direction, which focuses on
progress through change: namely, pursuing cutting-edge technological research
and innovation allows the company to develop well-crafted Chinese automobiles.
Brand Values
Four key concepts are at the center of GAC MOTOR's new brand values:
Craftmanship; Q/D/R (quality, durability, reliability) technological
innovation; and connection.
To practice craftsmanship to its fullest, GAC MOTOR always aspires to
transcendence of expectations and excellence in every detail; this is what
creates higher quality products with lasting value and provides a more
enjoyable experience for customers.
Quality, Durability and Reliability follows on naturally from this. Every GAC
MOTOR vehicle is extensively tested, shown by more than 4 million enhanced
testing kilometers driven by the company thus far. Each model is expected to
maintain its quality for 240,000 kilometers and 10 years of travel.
Technological innovation is what will allow the company to compete
internationally. Billions of yuan have been funneled into GAC R&D Centers in
Detroit, Silicon Valley, Shanghai and Guangzhou. As the company makes a strong
push towards electrification, these centers have yielded encouraging results,
such as "sponge silicon" that has drastically reduced the weight and charge
times of lithium batteries.
Finally, building a connection of trust with local markets is an important part
of GAC MOTOR's new stage of brand development. 3 new teams have dispatched to
Hong Kong, Russia and the Middle East, and showrooms have opened around the
world. GAC MOTOR has seen success in Chile, which opened 7 new locations, and
Saudi Arabia, which this year reached the milestone of 10,000 units sold. These
are encouraging examples of increasing global trust in the GAC MOTOR brand.
GAC MOTOR is in a position of newfound strength and sees itself today as not
just a car manufacturer, but a representative of the power of Chinese
craftsmanship. Rather than waiting for the future to happen, GAC MOTOR and
drivers throw themselves into action to shape the future: to "GO AND CHANGE!"
their reality.
SOURCE: GAC MOTOR
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