AsiaNet 89660

BEIJING, May 21, 2021 /PRNewswire=KYODO JBN/ --

Display Week 2021, a world-renowned display event hosted by the Society for

Information Display (SID), opened on May 17. A myriad of state-of-the-art

display technologies and products around the world are showcased at the virtual

show. As a global leader in the semiconductor industry, BOE brings its ADS Pro,

flexible OLED, Mini/Micro LED and innovative technologies and applications to

the event, demonstrating to the world its industry-leading innovation ability

and exceptional technological leadership.

BOE has never stopped pursuing innovation in display technology, said Gao

Wenbao, Executive Vice President of BOE and CEO of the Display Business Group.

While securing its global leadership in TFT-LCD and flexible OLED, BOE has

ramped up R&D of Mini/Micro LED and other cutting-edge technologies and rolled

out a variety of trend-setting technologies and products, propelling the

development of the global display industry. Display is now part and parcel of

our life; innovative technologies, as the first touchpoint of display, are

empowering a wide range of industries. Leveraging its technological expertise

in display and sensing, BOE will continue to deepen its IoT strategy centered

on semiconductor display and work with its global partners along the industry

chain to deliver ultimate visual experiences and even smarter living

experiences to users.

Nowadays, feature-rich, edge-to-edge, thinner and more energy-saving displays

are becoming the trend. The latest technologies showcased at Display Week 2021

exactly echo BOE's forward-looking predications and in-depth insights of

industry trends. The innovative technologies and applications in five fields

that are exhibited by BOE fully demonstrate its leadership in the display

industry.

ADS Pro delivers ultimate true-to-life display effects

BOE's proprietary ADS super hard screen technology, a world-leading wide

viewing angle technology, can present optimal images from all viewing angels.

ADS Pro is a system-level solution of high-end LCD products based on the ADS

technology, which represents major breakthroughs in multiple fields such as

ultra-high dynamic contrast ratio, edge-to-edge display, high refresh rate and

in-cell .

Leveraging its industry-leading LCD technology, BOE has kept breaking new

ground and leading the development of the semiconductor display industry. At

the ongoing show, BOE exhibits a slew of eye-catching innovative technologies.

For example, its e-sport display boasts the world's highest refresh rate of

480Hz and smear-free dynamic images, offering fast and smooth gaming

experiences to users. The organic open quantum dot (OQD) display boasts an

ultra-high color gamut, and the ultra-thin peep-proof display makes it easier

to switch between privacy protection and sharing. The edge-to-edge display,

with optimized internal structure and process, features world-leading

ultra-thin bezels of 0.9mm, delivering ultimate immersive experiences to users

with its supreme screen-to-body ratio.    

OLED is more than being flexible

BOE has become the first in China to mass-produce flexible and foldable OLED

displays and brought them to market. It has rolled out a wide range of

innovative technologies such as scroll-like display and flexible full-screen

display integrated with under-display camera, unlocking unlimited possibilities

for the form of display products.

At Display Week 2021, BOE exhibits its flexible scroll-like display with

thinner modules and a smaller bend radius. The brand-new panel that can be

folded in and out makes it easy to turn a mobile phone into a tablet and vice

versa just to your liking, and the crease-free display effects give an amazing

experience to users. BOE's flexible full-screen display integrated with

under-display camera features an industry-leading resolution of 400 PPI and

supreme screen-to-body ratio of nearly 100%, giving brand-new visual

experiences to users. Plus, BOE's lower-powered OLED achieves a longer battery

life, enjoying a broad prospect in the field of smart wearables.

According to Sigmaintell, in 2020, BOE commanded the largest share of the

flexible display market in China and second in the world.

Mini/Micro LED delivers superb display effects

Backed by its proprietary active drive architecture and high-speed transfer

printing technology, BOE provides next-generation system-level LED display

solutions empowered by semiconductor technologies and micrometer-level advanced

packaging technologies. As a global leader in Mini/Micro LED using a glass

substrate, BOE shows off its 75-inch 8K Mini LED product with more than 5,000

zones and a million-level contrast ratio. Its 0.9mm pixel pitch Micro LED fused

into a glass substrate can achieve edge-to-edge splicing and is flicker-free,

lower-powered and eye-friendly, enabling users to enjoy extraordinary visual

experiences to the fullest.

Technological innovation is an endless pursuit

BOE has launched the active-matrix quantum dot light-emitting diode (AMQLED)

display, which is equipped with disruptive next-generation display technology.

Different from photoluminescent quantum dot-based backlight unit (QD-BLU),

BOE's AMQLED displays do not require a backlight; instead, quantum dots can

emit light themselves when stimulated by an electric current. This technology

marks another milestone the display maker has achieved in the field of

electroluminescent quantum dots. BOE's 55-inch 4K AMQLED display, features a

resolution of 3840×2160, over 90% BT.2020 color gamut coverage and a

million-level contrast ratio. Thanks to these strengths, the display has

enormous potential and promising prospects in the field of large-sized

displays.

Innovative applications make display omnipresent

Display is the "first touchpoint" and a "key interface" of information

interaction in the era of the IoT. Through forward-looking technological

development and innovation, BOE has emerged as a "barometer" of the global

display industry, bringing the benefits of technology to every corner of life.

In terms of smart cabin, BOE's flexible OLED technology is applied to

automotive instruments, central control panels and taillights and integrated

with such features as intelligent navigation, rear-view imaging, in-car control

and entertainment, providing more diverse options for car design. The

application of augmented reality (AR) head-up displays (HUDs) provides a more

intuitive and convenient real-world navigation experience for users, greatly

increasing their driving comfort and safety. In the field of AR and virtual

reality (VR), BOE's super-small and highly responsive products with ultra-high

brightness have been adopted by a cohort of world-leading AR /VR companies. Its

0.39-inch Micro-OLED AR product with the industry's highest resolution of 5,644

PPI help make more innovative applications a reality.

While bringing a full range of innovative display products to global users, BOE

is empowering countless application scenarios with its intelligent IoT

technology, creating amazing visual experiences and a better life for people.

SID Display Week 2021 is in full swing. You are welcome to register and log in

to the official online platform

(https://sid.6connex.com/event/Displayweek/en-us#!/LOCATIONKEY.) to see more

details and get hands-on with the unlimited possibilities brought by BOE's

futuristic technology.

SOURCE: BOE Technology Group Co., Ltd.