PR89685

BANGALORE, India, May 24, 2021 /PRNewswire=KYODO JBN/ --

    - To further expand the relationship with a range of new growth initiatives

and investments aligned to Microsoft strategy

    Sonata Software Ltd., a global IT services and technology solutions

company, announced 30 years of relationship with Microsoft, and a commitment to

invest aggressively in a business that Sonata had identified ahead of the curve

and has helped drive growth. A relationship that started in India in 1991 has

today blossomed into a worldwide 360-degree one, spanning industries,

technologies and geographies. Currently Sonata not only provides services to

Microsoft across product engineering, customer support and internal IT

applications, but has a deep global relationship across continents, industries

and services being a global ISV,SI, lSP, CSP and  ISV dev centre.  

    For Sonata, the key to this success has been aligning continuously to

Microsoft's strategy and making investments proactively, organically and

inorganically. Today, the Sonata global go-to-market strategy based on its

proprietary digital transformation concept – Platformation™, is totally aligned

to the Microsoft digital transformation strategy of engaging customers,

empowering employees, optimizing operations, and transforming products across

the pillars of modern work, Applications and infrastructure, Data & AI and

business applications. This has been done through a variety of initiatives from

working closely with product engineering teams of Microsoft to leverage the

knowledge for building deep expertise, build industry-leading technology

practices around platform engineering on Azure and Dynamics 365, providing

engineering services to ISVs wanting to migrate to the Microsoft platform.

    Srikar Reddy, MD & CEO, Sonata Software, said, "The relationship with

Microsoft is one of Sonata's most important journeys – 30 years old and still

going strong. What has helped us succeed is our understanding of Microsoft's

vision, and our investments in acquiring companies, building skills and

capabilities to align and execute to that vision. Having identified and

invested in an opportunity ahead of the curve, the focus is now to expand this

relationship across geographies, technologies, and industries, making further

investments organically and inorganically and derive maximum advantage from a

huge and growing market opportunity."

    Sonata has continued to invest and grow in IP's like Brick & Click, Modern

Distribution, CTRM (Commodity Trading and Risk Management), Connected field

services, Franchisee retail, Project Accounting for the services Industry.

    Talking about Sonata's expertise in taking Microsoft offerings to market,

PVSN Raju, Chief Delivery Officer, Sonata Software, said, "Sonata is certified

across 18 Microsoft offerings, and is now among a select list of global

partners that have achieved specialised accreditation across many of these,

which are critical to Microsoft's growth plans, like Windows Virtual Desktop

and Azure certifications."  

    Sonata started early in identifying a growth opportunity in Microsoft

technologies  and to create differentiation, has been investing in

acquisitions, IP Development, Industry specialisation, Global and Local

Partnerships and New Geo and Market Expansion.

    In 2015, Sonata expanded its footprint in the Microsoft Dynamics 365

ecosystem with I.B.I.S.'s leading supply chain software and services provider,

renowned for its proprietary Advanced Supply Chain Software solution. Sonata

established its first US development facility in Redmond to get closer to

Microsoft and enable deeper engagement and entered into a partnership with a

Denmark–based consulting firm to implement end-to-end Dynamics 365 solutions in

the region. The recent strategic acquisition of Australia-based Scalable Data

Systems and US-based Sopris Systems, has significantly augmented their

Microsoft Dynamics 365 capabilities across the areas of F&O and Field Service,

respectively. Scalable Data Systems' IP for the Commodities Trading Industry

and Sopris' capabilities in Field Service, one of the fastest growing areas of

Dynamics 365 has helped in taking Microsoft solutions to customers in newer

segments.

    Laura Pfohl, Co-Founder and President of US based Sopris Systems, a company

that Sonata acquired in 2019, said, "We have now a much larger market to

target, with a wide portfolio of Microsoft services that Sonata brings, like

Dynamics Modernisation, Data and Cloud. And an ability to support global

service industry customers. Sonata's unique Platformation™ model has helped us

transform our solution into a digital transformation platform rather than a

pointed solution".

    Brett Crew, CEO of Australia based Scalable Data Systems another Sonata

acquisition, said, "We had a strong local presence and technical capability

already in Microsoft Dynamics. Overnight we scaled to be part of a team of over

4,000+ with more than 2,500 Microsoft skilled resources, across 18 Gold

competencies and a global systems integrator. We are enabled to be strategic

digital partners to our customers, leveraging Microsoft technologies and

platforms beyond Dynamics including data, analytics, cloud, modernisation and

process automation.  We can scale quickly and deliver globally. This is driving

compounding growth for us with Microsoft. Additionally, with Sonata we are able

to invest and grow our commodity trading solution for Dynamics faster, allowing

us to service larger customers globally and realise our goals of delivering our

commodity platform for industry around the world."

    With Microsoft's increased focus on industry-led go-to-market, Sonata has

aligned its cloud and data services to its unique Platformation™ model of

digital transformation. Their consulting services are now aligned to the

catalyst business transformation services of Microsoft.

    Sonata continues to look at an inorganic strategy aligned to its Microsoft

alliance led growth strategy focussed on both geographic expansion and

technology expansion on cloud and data led acquisition.

    Ranganath Puranik, Chief Growth Officer, Sonata Software sums it up, "At

30, we are just beginning to tango & the goal of the tango is perfect harmony

with one's partner."

    About Sonata Software (https://www.sonata-software.com/about-us)

    Logo: https://mma.prnewswire.com/media/689012/Sonata_Software_Logo.jgg

    Source: Sonata Software