PR89748

PARIS, May 26, 2021, /PRNewswire=KYODO JBN/--

In the wake of the International Day for Biological Diversity, Moet Hennessy,

world leader of high-quality wine and spirits, is thrilled to announce it is

joining the Pour une Agriculture du Vivant (PADV) movement. This partnership is

born from a shared vision and desire to promote and develop sustainable

agricultural and winemaking practices to protect soils and biodiversity.

With its many iconic Houses in various regions, Moet Hennessy recognizes its

responsibility toward nature. Soils and their complex ecosystems are one of the

most valuable natural resources for sustaining the excellence of its products.

Committing to soil regeneration is one of the pillars of the Living Soils,

Living Together program that was established in 2020 to set ambitious new

sustainability goals.

As part of the partnership, Moet Hennessy's teams will be trained on

regenerative viticulture, technical advice will be provided on winemaking

practices, particularly regarding plant covers, and a measurement tool, the

regeneration index, will be tested and adapted to the wine industry.

"Protecting ecosystems is a priority for Moet Hennessy, and we know that our

winemaking and agricultural practices can make a difference. For many years,

our teams have been implementing sustainable grape-growing practices in line

with the most stringent environmental certifications for our various regions

throughout the world. Promoting biodiversity and regenerating the soil of our

vineyards are some of our key actions and we are going to amplify them. Our

partnership with PADV will enable us to better measure our initiatives and go

further," Sandrine Sommer, Chief Sustainability Officer, Moet Hennessy.

Founded in 2018, the Pour une Agriculture du Vivant movement is a French

collective of stakeholders from the agricultural and agri-food sectors who want

to accelerate the transition to regenerative agriculture to protect ecosystem

biodiversity. With a view to stimulating a strong, long-term approach, Pour une

Agriculture Du Vivant is developing an open-source tool to assess this

transition – this regeneration index will measure and support soil regeneration

and biodiversity.

"With the Living Soils, Living Together program, Moët Hennessy is focusing on

the regeneration of living soils and ecosystems, and we are proud to be their

preferred partner in deploying this approach in the field with all of our

technical partners. In turn, Moet Hennessy's involvement in the Pour une

Agriculture du Vivant collective will be instrumental in accelerating the

agricultural transition through the training, exemplary nature and leadership

capacity of its houses in the heart of wine regions," says Anne Trombini, PADV

Director.

About Moet Hennessy

Moet Hennessy, the wines and spirits division of LVMH, encompasses twenty-four

prestigious brands internationally renowned for the richness of their land, the

quality of their products and the expertise with which they are crafted. Moët

Hennessy has been involved for many years in an environmental and social

program, as reflected in its Living Soils, Living Together program. LVMH Vin

d'Exceptions also represents prestigious wine estates.

About Pour une Agriculture du Vivant (PADV)

Created in spring 2018, the Pour une Agriculture du Vivant movement aims to

accelerate the agricultural and food transition to agro-ecology by structuring

the sector and disseminating open-source tools.

The movement, supported by a non-profit association, brings together all the

stakeholders in the transition, establishes the collective framework for the

actions and responsibilities of each actor and, with them, builds the tools to

secure the structuring of agro-ecological sectors.

As of May 2021, the Pour une Agriculture du Vivant movement has 65 member

companies and more than 600 agricultural members.

For more information on the Pour une Agriculture du Vivant program, go to

https://agricultureduvivant.org.

Excessive drinking may damage your health, drink with moderation.

Contacts:

Moet Hennessy

Jean-Christophe Laizeau  

Director of External Relations

Email: jclaizeau@moethennessy.com

Pour une Agriculture Du Vivant

Anne Trombini

Director General

Email: presse@agricultureduvivant.org

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SOURCE: Moet Hennessy