PR89863

BOSTON, June 2, 2021 /PRNewswire=KYODO JBN/ --

-- First step in its Multi-Codec HEVC and VVC Platform Initiative

Building on the success of its HEVC/H.265 Patent Pool, Access Advance today

announced its new HEVC Advance Platform Pool structure.  The new and simplified

structure will benefit both HEVC implementers (licensees) and HEVC standard

essential patent owners (licensors).

Licensees will receive an expanded license which now includes all HEVC Profiles

through Version 7 at the existing Main/Main 10 royalty rates, eliminating the

separate additional royalties required under the current license for Version 2

HEVC Profiles and Optional Patents.  New Licensees to the HEVC Advance pool

will execute the new Platform License and immediately have the benefit of the

new expanded license.  Existing licensees may transition over to the new

Platform License at any time, and are encouraged to do so promptly in order to

avoid any future royalty obligations for Version 2 Profiles and Optional

Patents under their existing licenses.    

Current Licensors -- and any other entities that believe they have essential

patents -- may now submit Version 3-7 Profile patents for evaluation and

inclusion in the license, thus earning royalties for these more recent

inventions.  Additionally, under the new Platform License all licensors will

now be eligible to receive a minimum annual revenue allocation, ensuring

licensors that hold valued patents in smaller portfolios are rewarded for their

participation in the HEVC Advance pool.

According to Pete Moller, CEO of Access Advance, "The launch of the new HEVC

Platform License is a major milestone for us, providing the market substantial

benefits in expanded license coverage and a simplified license.  We hope these

changes will help accelerate adoption of many of the technology enhancements

offered by the additional HEVC Profiles.  As well, we hope that our new

licensor benefits will help further consolidate the HEVC pool landscape,

especially for patent owners with smaller patent portfolios."  

The new HEVC Advance Platform Pool structure is the first step in Access

Advance's Video Codec Platform Initiative, which will soon be expanded with the

launch of the VVC Advance pool.  In addition -- and importantly, for products

with both HEVC and VVC video codecs -- we will be launching the Multi-Codec

Bridging Agreement, which will offer licensees in both the HEVC Advance and VVC

Advance pools a royalty rate structure that takes into account multiple video

codecs on a device.  This innovation responds to the market's desire for even

more efficient next-generation pool licensing structures.  Further

announcements on the VVC Advance Pool and Multi-Codec Bridging Agreement are

expected in the near future.

About Access Advance:

Access Advance LLC (formerly HEVC Advance LLC) is an independent licensing

administrator company formed to lead the development, administration, and

management of patent pools for licensing essential patents of the most

important standards-based video codec technologies. Access Advance provides a

transparent and efficient licensing mechanism for both patent owners and patent

implementers. Access Advance currently manages and administers the HEVC Advance

Patent Pool for licensing patents essential to H.265/HEVC technology and is

currently in the development phase for its VVC Advance Patent Pool for

licensing essential patents to VVC/H.266 technology.  For more information

about Access Advance or the HEVC Advance Patent Pool, please visit

www.accessadvance.com. For more information about the VVC Advance Patent Pool

currently in development, please contact Paul Bawel, SVP, Business Development,

at Paul.Bawel@accessadvance.com.

Contact: press@accessadvance.com

SOURCE HEVC Advance