PR89858

LONDON, June 2, 2021 /PRNewswire=KYODO JBN/ --

Activist beauty company set to be the first global beauty brand to have 100% of

its product formulations certified by The Vegan Society over the next two years

The Body Shop today announced that by the end of 2023 its entire product

formulations portfolio* will be certified by The Vegan Society and carry its

Vegan Trademark. The Body Shop was also the first cosmetics company to campaign

against animal testing in cosmetics in 1989, with a fundamental belief that

animals should not be harmed in the pursuit of beauty.

The Vegan Society represents the global gold standard in vegan certification

and takes an extremely thorough approach to certification, checking on every

supplier and manufacturer of raw materials. For The Body Shop, that's over

3,700 raw materials. Currently 60% of The Body Shop products are vegan.

The company has also announced that it is launching an ambitious rollout of

refill stations across 500 stores globally this year, and a further 300 stores

in 2022.  The Body Shop will also extend its in-store recycling scheme Return,

Recycle and Repeat, across 800 stores, in 14 markets, by the end of 2021.

Lionel Thoreau, Global Brand Director, The Body Shop says: "Going 100% vegan is

a natural next step for us and vegan beauty is a critical next step in our

sustainability and environmental endeavors. This, along with our global refill

and in-store recycling programmes makes The Body Shop a destination for

ethically-minded customers."

Chantelle Adkins, Director of Business Development at The Vegan Society

comments: "Body Shop's ambition to achieve 100% Vegan Trademark certification

across their substantial portfolio of formulations demonstrates their solid

commitment to deliver the very best in efficacious and planet-loving products."

Commenting on the refill initiative, Thoreau added, "We want refills to become

mainstream - easy and accessible to everyone. This is just our first step in a

5-year plan to roll out refill stations across the globe".  

* By December 2023, we aim to have all our product formulas certified by The

Vegan Society. It is possible that old formulations which have not been

certified by The Vegan Society are still present in the market at that point,

as those products are being sold through.

The Body Shop International [

https://www.thebodyshop.com/en-gb/about-us/a/a00001 ]

The Vegan Society [ https://www.vegansociety.com/about-us ]

Photo -

https://mma.prnewswire.com/media/1523091/The_Body_Shop_refill_stations.jpg

Photo -

https://mma.prnewswire.com/media/1523089/The_Body_Shop_Vegan_Society.jpg

Photo - https://mma.prnewswire.com/media/1523090/The_Body_Shop_refills.jpg

Source: The Body Shop