Hong Kong Public Survey Reveals Attractive Post-pandemic Travel Market

TKS Exhibition Services Ltd

PR89874

 

HONG KONG, June 3,2021/PRNewswire=KYODO JBN/--

 

A Post-pandemic Travel Survey with replies from 1394 Hongkongers which was held

online jointly in May by TKS(organizer of International Travel Expo - ITE Hong

Kong), and the Travel Industry Council of Hong Kong found strong pent-up travel

demand in the city as 44% survey respondents will, after border restriction is

lifted, travel outside Hong Kong within 3 months while another 22% within 6

months. Many in Hong Kong continue spending on travel - 52.8% keep or increase

travel budgets in coming year and interestingly 76% will pay more for safer

trips.

 

Sensitive to tests and quarantines, travelers are more receptive to COVID-19

tests as over 70% accept testing at least once a week but over 50% say no to

quarantines. When choosing destinations, travelers are more concerned about

Restrictions & Quarantine(33.8%) and Hygiene Measures(31.6%) than Price

Concession(16%) and Flexible Cancellation / Refund(18.7%).

 

Respondents are mainly from ITE public visitors who are mature as 48.6% in age

group between 40 and 59, and 45.9% with university education.

 

The survey thus found ITE public visitors are rewarding targets for sellers of

post-pandemic travel services in early stage of recovery.

 

ITE will be held from July 29 to August 1, 2021 at Hong Kong Convention &

Exhibition Centre, given the city for 28 days in May had no locally infected

cases. Though smaller in scale, expected are exhibitors and/or pavilions not

only from Hong Kong and neighboring areas but also from foreign countries.

 

ITE 2021 goes hybrid. Some overseas exhibitors will work with their local

office or agent to operate the booth while others will meet online visitors in

exhibition halls during ITE, and some simply support agents to exhibit

themselves.

 

With Hong Kong Government's Convention and Exhibition Subsidy, all ITE 2021

exhibitors enjoy 20% rental discount. Additionally, Hong Kong exhibitors can

apply government's Export Marketing Fund with a maximum of 50% rental subsidy.

Hopefully, ITE 2021 will boost tourism recovery by bringing together travel

trades and quality travelers for more safe post-pandemic travel.

 

With strong official and trade supports, ITE is Hong Kong's only travel fair

and covers effectively regional travel and MICE trade, and quality FIT each

with their own days and promotions. ITE 2019 drew over 11000 buyers and trade

visitors and over 70000 quality public visitors. For more information, please

visit www.itehk.com  

 

SOURCE  TKS Exhibition Services Ltd

 

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