170-Year-Old SINGER(R) Brand Continues to Innovate the Art of Sewing
AsiaNet 89916
LA VERGNE, Tenn., June 3, 2021 /PRNewswire=KYODO JBN/ --
-- The SINGER(R) Elite Collection
The SINGER(R) brand continues to take sewing to the next level with its new
Singer Elite Collection. These new machines are designed for ultimate
performance, using premium materials and showcasing the most modern finishes.
This set of three machines is a new chapter for the 170-year-old brand -- still
simple, affordable, and easy, but with a new level of capability and project
possibility. Designed for optimal performance, inspired by modern designs with
premium style and enhanced components.
Logo - https://mma.prnewswire.com/media/1158576/SINGER_Logo.jpg
The collection consists of 3 Machines, one mechanical, one computerized, and
one overlock machine. Each has best-in-class core mechanical specs and features
plus the mechanical and computerized machines have elevated speed & piercing
power to tackle difficult tasks, premium touchpoints with elevated materials.
Ultimate control is provided with adjustable stitch length and width and the
1-step buttonhole feature allows ease for quick fixes. A Built-in Needle
Threader to effortlessly thread needles and get sewing faster.
For more information on the SINGER(R) Elite collection, please visit
www.singer.com
ABOUT SINGER(R)
For almost 170 years, the SINGER(R) brand has been synonymous with sewing. From
Isaac Singer's patent on the first consumer sewing machine in 1851 to the
world's first cloud-based sewing ecosystem in 2015, the spirit of practical
design and creative innovation that characterized the brand from its beginning
continues today. From fashion to home decor, embroidery, and quilting, we are
committed to growing and developing SINGER(R) products for sewists of every
level.
Singer, the Cameo "S" Design and Design and Sewing Made Easy are registered
trademarks of The Singer Company Limited S.a.r.l. or its Affiliates. (c)2021
The Singer Company Limited S.a.r.l. or its Affiliates. All rights reserved.
SOURCE SINGER
CONTACT: Lori Tesoro, lori.tesoro@svpworldwide.com
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