PR90003

SHANGHAI, June 9, 2021 /PRNewswire=KYODO JBN/ --

Global smart TV penetration accelerates, and the OTT industry is witnessing

rapid growth, especially during the COVID-19 lockdown as people stay more at

their homes. Smart TV has become the core entrance of household entertainment.

MetaX Software, a leading data-driven Connected TV (CTV) advertising and OTT

commercialization company, recently announced the launch of an OTT

commercialization platform in the global market. So far, MetaX Software has

covered over 80 million global users and 5 million monthly active users.

MetaX OTT platform reaches end users via multiple accesses, for example, TV

launcher, browser, applications. In this way, it can help global content

providers efficiently realize commercialization on TV screens by offering

flexible monetization models, such as advertising, subscription, in-app

purchasing, etc.

Currently, MetaX has teamed up with Toon Goggles, YesAuto, Firework, and

Fishing TV to explore new possibilities on TV screens. A variety of channels

can be found at MetaX OTT operation platform, including E-sports,

Documentaries, Sports, Films, Games, and News. Video length in total lasts for

over 10,000 hours. With rich content options, it allows end users to indulge

themselves in an immersive viewing environment.

Open Browser, one tool of MetaX OTT platform, is now available in the global

Google Play Store, with more than 250,000 downloads by far since its release in

early April. User rating further emphasizes its smooth performance and rich

entertainment experience.

Arella Hua, Head of MetaX OTT operation business, commented, "With large

screens, smart TVs have the natural advantage in displaying visual content and

offering user-friendly OTT services. It has always been our pursuit to find out

how to build an easy-to-use OTT platform that best suits smart TV users'

viewing habits. It's exciting to see the positive feedback from end users. This

will greatly help us to continuously refine MetaX OTT platform. We look forward

to working together with more content providers to pave the way on TV screens."

Media Contact

Arella Hua

Phone number: +86 13917835181

Email address: hui.hua@metaxsoft.com  

SOURCE  MetaX Software

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